TikTok Shop - ShopTab Strategy & Operations, Project Intern (MAI UK), 2026 Start (Bs/Ms)

Responsibilities About the team:

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.

The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities

• Campaign Operations: Support the planning, execution, management, and ongoing optimization of ShopTab campaigns. Document campaign methodologies and cross-functional workflows, and conduct post-campaign reviews. Coordinate the delivery of creative assets, including H5 campaign landing pages, search banners, posters, and stickers, while assisting with traffic resource allocation and campaign documentation.
• ShopTab Channel Operations: Support the planning and day-to-day operations of ShopTab marketing and always-on channels. Help develop channel operation guidelines and drive the effective execution of channel strategies. Assist in optimizing product assortment to improve the diversity and competitiveness of product offerings. Monitor key channel metrics and operational performance, identify issues and pain points, and work with the team to develop optimization plans and solutions.
• Product Supply Strategy Support: Track UK consumer market trends and identify relevant industry developments, trending products, and changes in consumer demand. Analyze ShopTab’s product supply and assortment, identify opportunities and gaps, and provide data-driven insights to support product supply and ShopTab strategy development.

Qualifications Minimum Qualifications:

• Currently pursuing or holding a bachelor’s, with working proficiency in English and the ability to handle basic day-to-day workplace communication;
• Available for a 4–6 month internship, at least four days per week;
• Strong data analysis and data-mining skills, with good sensitivity to e-commerce data. Proficient in Excel, including pivot tables and commonly used functions; SQL skills are preferred;
• Strong interest in e-commerce, ShopTab operations, and product strategy, with structured thinking and strong problem-solving skills. Previous internship experience in e-commerce operations, product strategy, strategy, business analysis, or project management is preferred;
• Strong communication, coordination, and teamwork skills. Detail-oriented, responsible, and quick to learn, with the ability to respond efficiently to business needs in a fast-paced environment.

Job Information

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.