Social Channels & Platform Manager

Who you are

• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Experience managing social media accounts for large brands with wide reach (50k+ followers)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience with social platforms strategy and optimization
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience working for or with Creative Agencies
• Comfortable in engaging with external partners like social platforms, talent, etc
• Paid boosting expertise

What the job involves

• Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices
• On Prime Video, customers can customize their viewing experience and find their favourite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Fallout, Heads of State, Reacher, Red One, Road House, The Accountant 2, The Boys, The Lord of the Rings: The Rings of Power, and The Summer I Turned Pretty; UK produced Originals such as The Girlfriend, Steal, Clarkson’s Farm, Molly-Mae: Behind it All, My Fault: London and Last One Laughing UK; licensed fan favorites such as Nine Perfect Strangers S2 and The Assassin; Prime member exclusive access to coverage of live sports including UEFA Champions League and NBA, and acclaimed sports documentaries including, Built in Birmingham: Brady & the Blues, Sven and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal
• The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do
• If this sounds exciting to you, please read on
• This is a uniquely dual-natured role that sits at the intersection of operational excellence and strategic vision
• As Social Channels & Platforms Manager you will define the strategic direction for your assigned Social platforms, while being quick to adjust the operation of our social handles to optimize results
• You will be the guardian of editorial plans, orchestrating with multiple stakeholder teams (titles, Brand, agencies) to ensure the best content is provided
• You'll adjust quickly to results, be a first-adopter to new features and keep innovating on new handle opportunities, new editorial, platform and organic boosting tactics
• You'll roll up your sleeves to solve tactical challenges when needed, and step back to develop strategies that elevate our social presence at scale
• If you thrive in environments where no two days look the same, this role could be for you
• Manage day to day of a group of Prime Video social media handles, overseeing editorial plans and problem solving
• Allocate organic boosting budgets optimally
• Define the strategic approach to Social platforms
• Be agile, shifting quickly to respond to performance signals, platform algorithm changes and new features
• Orchestrate with internal teams to ensure the best content is provided for social handles
• Manage social media agency and oversee platform planning and management
• Partner with social platforms to identify new opportunities and develop innovative activations
• Track, analyze and report results on weekly, monthly, quarterly cadence
• Unblock issues, provide escalation management, anticipate and make recommendations for trade-offs, and meet delivery timelines