Senior UX Writer (For independent contractors)

Senior Copywriters are expected to be the gtpeople in their area(s) of expertise. They are craft experts who are fiercely user-focused and always deliver the highest quality work, not just for themselves but for all languages. They are role models who guide and influence other writers and they improve the quality of everyone’s work by thinking beyond copy and considering the user experience in its entirety.

They are capable of influencing the future of their product and/or track strategy and results. They drive and contribute to bigger strategic initiatives on their teams/tracks - collaborating with the appropriate roles to define long term strategies. Senior Copywriters are keenly aware of how their work aligns to business priorities and they always think critically about how they (as individual contributors) can have the biggest impact: whether that is through solving tricky product challenges, troubleshooting tooling and system issues, or kickstarting community projects. They are champions of craft guidelines and our global brand Tone of Voice.

Key Responsibilities

• We are looking for an experienced Senior UX Writer who can work beyond a team-level remit and bring strong problem-solving, strategic thinking, and the ability to navigate complex challenges. The ideal candidate will have experience shaping customer-focused strategies and influencing stakeholders across teams, with marketing and branding expertise; experience with loyalty programmes would be a valuable plus.
• Proactively identifies and tackles copy challenges affecting user experiences and identifies the right quality metrics to data and key metrics to measure their impact and transform those insights into measurable ideas, taking into account copy tools and processes, scalability and technical implementation for translations
• Takes the lead on larger initiatives for the track to actively address usability issues and copy inconsistencies utilising a clear understanding of the technical and business impact of such projects
• Safeguards the voice of Booking.com using available guidelines such as Tone of Voice, craft guardrails, Inclusivity and Accessibility in copy creation, recognising the words they write as the voice of the company. Identifies and drives the creation of new guidelines for areas when necessary
• Strategically approaches copy and is capable of creating testing plans, value propositions, or identifying new approaches to processes or implementations that improve existing and/or future systems and solutions
• Actively seeks out, requests, and contributes to the creation and collection of data and actively interprets it to help inform product and UX decisions. Able to use Booking's data systems relevant to the product area to independently collect and interpret data for projects
• Contributes to the vision and roadmaps for a product, including longer term assessment of future needs and maps current work against it
• Promotes their domain in the copy community across their BU in order to spread awareness and create a more consistent user experience
• Actively participates in recruiting and initiatives to grow and strengthen the craft community.

Level of Education Bachelor degree

Years of relevant Job Knowledge Advanced Knowledge (5 - 8 years)

Requirements Of Special Knowledge/skills

• Exceptional writing skills and is well versed in copywriting for all devices and platforms
• Native level fluency in English
• Comfortable creating a messaging strategy and identifying new copy opportunities
• Not afraid to prioritize and make tough decisions
• Strengths include being self-driven, working collaboratively and solving challenging problems
• Technical. Quickly learns new tooling and is able to interpret data
• Understands and thrives in an environment which employs extensive A/B testing - Booking.com is a data-informed company
• UX Copywriters with a minimum of 5 years of relevant experience within development. Past experience working in ecommerce, or with data-driven product teams is a must. Candidates with experience managing or coaching others are preferred.
• Will also contribute to the growth of Booking.com through interviewing, on-boarding, and other recruitment efforts.