Senior Performance Marketing Manager

Who you are

• Experience in professional non-internship marketing
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience with A/B Testing or Multi-Variate Testing or both
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting
• Experience in audience segmentation and targeting
• Experience communicating and presenting to senior leadership
• Hands-on experience with Amazon DSP and/or Google DV360, including campaign setup, audience creation, and optimization
• Experience managing large-scale media budgets and delivering efficiency improvements on a scale
• Experience in technology, media, or telecommunications; satellite internet; or subscription services

What the job involves

• Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO)
• Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world
• Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity
• We are looking for a talented Senior Performance Marketing Manager to lead Programmatic media channels for our EMEA B2C business
• This role is responsible for developing and executing the programmatic media strategy across Demand-Side Platforms (DSPs), managing agency partnerships, and optimizing campaign performance to maximize subscriber acquisition at efficient CPA/ROAS targets across all EMEA markets
• The ideal candidate is a data-driven, customer-obsessed self-starter with deep expertise in programmatic media buying, DSP platform management (Amazon DSP, DV360), and performance optimization
• You will own the end-to-end programmatic channel, from strategy and planning through execution and measurement — driving website traffic, maximizing gross adds, and improving the customer experience
• You will work with agency partners and cross-functional teams to build scalable programmatic campaigns, develop robust measurement frameworks (MMM/MTA), and champion automation and testing to continuously improve performance
• In this role, you will collaborate with a range of technical and non-technical teams to assess media capabilities, own the experimentation strategy, and undertake detailed performance analysis
• The scope of this role focuses on delivering against key business goals (Gross Ads, CPA/ROAS efficiency), while also innovating and finding efficiencies through the development and management of a multi-year programmatic strategy and roadmap
• Lead the strategy, design, and execution of programmatic media campaigns across DSPs (Amazon DSP, DV360) for Amazon Leo’s B2C business across all EMEA markets, optimizing for Gross Ads, CPA/ROAS targets
• Own the end-to-end relationships with internal ADSP teams and agencies for the programmatic channel including briefing, campaign planning, execution oversight, performance governance, and optimization
• Develop and maintain programmatic playbooks incorporating best practices for audience targeting, bidding strategies, creative optimization, and trading techniques that can scale across markets
• Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI. Develop and maintain comprehensive reporting frameworks to track KPIs (Impressions, Click-Rates, Conversion Rates, CPA etc.) and present actionable insights to leadership
• Champion automation, attribution measurement (MMM/MTA), and scaled solutions by influencing prioritization in tech roadmaps and partnering with measurement and data science teams
• Design and execute a rigorous experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources to continuously improve channel performance
• Help drive the evolution of using Amazon Advertising Self-Service DSP for Leo via product beta participation, ongoing client feedback loop, and close collaboration with cross functional Amazon teams (Product Management, Measurement, Ad Tech, and Data Science)
• Stay current with industry trends, privacy/signal loss developments, and Amazon best-practices to define and execute an innovation roadmap that delights customers and drives efficiencies