Senior Marketing Manager

Who you are

• Are you interested in shaping the future of movies and television?
• Do you want to define the next generation of how and what Amazon customers are watching?
• You will have a demonstrated ability to be a creative marketing thinker, with experience in brand and/or title marketing, showing creative thinking and operational execution
• You will be a self-starter, comfortable with ambiguity, able to think big while paying careful attention to detail, and thrive in a fast-paced, multi-layered environment
• This role requires a unique blend of marketing expertise, ability to interpret insights, and strong relationship management skills
• Experience building, executing and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience leading content marketing in a DtoC or B2B environment
• Experience with customer segmentation, profiling, and targeting
• Experience with brand strategy

What the job involves

• Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place
• We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events
• We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store
• Prime Video is a fast-paced, growth business - available in over 200 countries and territories worldwide
• The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do
• If this sounds exciting to you, please read on
• Prime Video Advertising is seeking a creative, insight driven Marketing Manager to help engage advertisers with the Prime Video Advertising brand/Prime Video content selection, find innovative ways to provide sales colleagues with motivating sales enablement materials, and drive awareness, consideration and intention from our advertising partners across the region
• Lead creation of marketing materials to inspire sales teams and advertisers around Prime Video content
• Lead ideation on how to position Prime Video shows to advertisers
• Own how we monitor and report on social engagement in PV shows. Establish a social media metrics framework and report regularly on the social conversation around PV titles across the EU
• Own the creation and distribution of PVA’s communication to our internal and external customers - including PV updates, newsletters and enhancing PV presence on Amazon’s customer facing website
• Using customer insights, identify new market opportunities for how Prime Video content can be packaged and connect with advertisers and brands
• Create strategic briefs and positioning documents for our priority advertiser events, working closely with Advertising partners to ensure standout Prime Video presence and messaging