Senior Field Marketing Manager

Who you are

• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
• 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation
• Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences
• Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies
• Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives
• Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel
• Exceptional organisational discipline and project management skills to handle multiple complex event activations simultaneously
• Bachelor’s degree or equivalent practical experience
• Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS

What the job involves

• Join the team as Twilio's next Senior Field Marketing Manager - North (UK & Nordics)
• This position is needed to lead and execute the regional field marketing and high-touch event strategy across the UK & Nordics, accelerating pipeline conversion and driving measurable revenue growth across key target accounts
• As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s North region. Working closely with Sales Leadership, you will design and deliver targeted 1st-party events, C-level dinners, technical workshops, and partner co-marketing activations
• You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core products like WhatsApp for Business, Voice AI, and Conversations
• Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments
• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points
• Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen)
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager
• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity
• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams
• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue
• Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution

Benefits

• Generous annual time off in all countries
• Comprehensive health programs
• Programs to help our employees plan for their retirement needs
• Generous maternity, paternity, and adoption leaves, as well as family medical care leave
• Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
• Variety of snacks, drinks, and catered meals in each of our locations
• Work from home opportunities