Marketing Lead (Executive Programmes, UKI)

• Execute the CIO strategy by delivering an omnichannel, full-funnel marketing plan tailored to CIOs and technical buyer personas, including CISOs, CDOs, and CTOs
• Work closely with the Content team to shape and deliver full-funnel content programmes grounded in local persona insights. Develop executive briefing materials, narrative guides, talk tracks, welcome speeches, fireside chat scripts, slide decks, post-event assets, and personalised C-level copy on behalf of senior Salesforce leadership
• Project-manage UKI executive events, coordinate agencies, drive demand generation, and oversee operational execution. Events include bespoke persona dinners, roundtables, the Salesforce Executive Summit at AIforce World Tour, and Executive Experiences at major events
• Track, analyse, and report on marketing performance metrics, including pipeline and executive engagement, and manage day-to-day tracking of the CIO budget
• Work with the Global CXO Programs team, regional leadership, third-party and GSI partners to localise messaging, adapt global content, and execute joint multichannel plans for a consistent C-suite experience across UKI
• Partner closely with UKI Field Marketing, Content & Channels, and Strategic Events teams to integrate executive engagement activities into broader campaign strategies

Benefits

• Medical Care
• Life Insurance
• Retirement Savings
• Employee Assistance Programs
• With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year- Confidence working directly with, and on behalf of, senior leadership (VP/C-level) stakeholders, both internally and externally
• Strong written communication skills and experience crafting executive-level copy
• Experience working in a fast-paced, matrixed organisation
• 5+ years of experience in a B2B field or event marketing role, with some experience in C-suite engagement marketing
• Strong communication, presentation, and interpersonal skills
• Exceptional project management skills, with the ability to run multiple complex events simultaneously and meticulous attention to detail
• Comfort using AI tools such as Gemini, Slackbot, or Claude
• A high level of discretion and professionalism when managing confidential guest information and high-value customer relationships
• Proficiency in Salesforce CRM or a similar platform, including running campaign reports, managing campaign members, and using data to inform decisions
• Experience working within a global matrixed marketing organisation
• Experience planning and delivering direct mail programmes for executive or C-suite audiences
• Experience managing premium executive hospitality or VIP customer programmes for C-suite audiences