Global Account Director, Entertainment & Automotive, Global Accounts - GBS

Responsibilities
The Global Agency and Accounts (GA&A) team works with leading agency groups and multinational advertisers, acting as a strategic and consultative partner. We establish and lead the partnerships that turn TikTok's integrated suite of products into solutions that build businesses and brands.

We solve complex, cross-market growth challenges for some of TikTok's largest global advertisers, bringing together strategy, platform expertise, and tailored solutions to meet high-impact business goals.

You will turn those partnerships into scalable programs and product adoption, accelerating measurable outcomes for clients and driving revenue growth for TikTok.

We have an opening for a client-facing, customer service, detail-oriented EMEA Global Account Director who will be based in London, UK and lead the global relationship with some of our largest M&E & Automotive partners. We are looking for a strategic leader with media experience that will work hand in hand with TikTok's regional sales teams around the globe.

The Account Director will be a crucial member of a growing team that will support the Global Accounts Team in meeting its objectives and providing best in class account management and customer service to clients, both internal and external. This role is responsible for partnering with the Global Accounts and EMEA Regional (country) Sales teams to fuel revenue growth, build global infrastructure, manage the successful implementation of contracts, legal clearances, financial and strategic incentives and use data and analytics to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business. The Account Director will establish and strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers and internal cross-functional teams.

Responsibilities

• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team.
• Serve as an external product consultant educating clients and agencies on product solutions and best practices.
• Work and collaborate with a diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
• Proactively lead product update discussions, educate global brands on TikTok’s new and existing products, and advise on best practices to drive incremental business opportunities.
• Global Reporting & Analysis: On-going deal management and fulfillment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
• Optimization Analysis: Internal ‒ Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External ‒ Market, category and product engagement, best practices and innovation tracking, casework sharing.
• Cross-Brand Sharing: Ensure learnings and innovation are shared across the accounts and global network and are shared internally and across functions.
• Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
• Collect and share marketplace feedback and guide our account strategy.
• Support and work with the regional sales team on pre-sale research and pitch process and collateral.

Qualifications
Minimum Qualifications

• Proven ability to craft strategic, insight-driven narratives that connect data to business impact and influence stakeholders.
• Strong consultative approach, with the ability to identify growth opportunities and translate insights into actionable recommendations for clients and internal teams.
• Ability to analyze data and identify insights to assess business performance with the ability to synthesize large, complex datasets into clear storytelling frameworks, presentations, and executive-ready materials.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Strong verbal and written communication skills, with the ability to effectively translate technical language to non-technical stakeholders.

Preferred Qualifications

• Deep expertise within the entertainment vertical (e.g., film, streaming, television, gaming) and/or the automotive vertical with an understanding of industry trends, audience behaviors, and content lifecycles.
• Global experience operating in global networks in previous roles and deep understanding of nuances by region.
• Leadership experience in account management/client services roles in digital marketing.
• Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data-driven strategies.
• Self-starter, a fast learner who has critical thinking.
• Experience with ad verification partners (IAS, DV, DAR, MOAT).
• Have a passion for TikTok.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​