Enterprise Account Executive (Command)

• We’re looking for a hunter-minded Incubation Account Executive to help launch Command by Asana - our new product purpose-built for software development teams to stay in flow, catalog context, and de-risk releases in real time
• In this ground-floor role, you will operate as an extended member of the GM’s team, building repeatable sales plays, navigating complex technical sales cycles, and bringing customer insights directly to Product, Marketing, and Pricing
• You will partner closely with CTOs, VPs of Engineering, and cross-functional account teams to show how modern software teams can plan and execute with clarity, not theater
• Build and maintain a healthy pipeline of engineering, product, developer productivity, and technology leaders
• Partner closely with Asana AEs and CSMs to identify expansion opportunities inside accounts where Asana is already used by business, product, or cross-functional teams
• Become a trusted advisor to CTOs, VPs of Engineering, Heads of Product, Engineering Operations, Developer Productivity, Platform, and Technical Program Management leaders
• Translate customer pain around sprint planning, backlog health, release forecasting, GitHub handoffs, AI-created work, bug routing, and status visibility into clear Command value narratives
• Collaborate with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine the Command sales motion, surface customer feedback, and support successful adoption
• Develop and execute territory plans targeting engineering-heavy accounts with strong expansion signals
• Document customer learnings, objection patterns, competitive takeaways, and repeatable plays as Command’s go-to-market motion scales
• Champion Asana’s expansion into product and engineering organizations by showing how Command drives connected, forecast-driven execution

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.- Deep understanding of how modern software teams operate, including backlog management, cycle planning, release planning, dependency tracking, PR review, and executive status reporting
• Familiarity with developer ecosystems (Jira, GitHub, Linear, Azure DevOps, CI/CD, AI coding agents) and modern sales technology stacks
• Ability to navigate complex, multi-stakeholder sales cycles involving Engineering, Product, IT, Security, Procurement, Finance, and existing account teams
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Proven B2B SaaS sales experience with significant time selling to technical or product-oriented buyers (Engineering, Product, DevOps, Platform, Developer Productivity, or TPM)
• Experience selling early-stage, category-expanding, or incubation products with comfort building plays from zero to one
• Strong consultative discovery and business-value storytelling skills that connect engineering workflow pain to outcomes like release predictability and faster planning-to-execution handoffs
• Consistent track record of quota achievement and pipeline generation in a hunter or hybrid sales role
• At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply