Employer Branding Manager

Responsibilities

• Develop and execute the overall Employer Branding strategy for allegro supported by operational plan, KPIs and health metrics, ensuring alignment with overall business objectives and future plans.
• Develop and implement strategies and plans for specific businesses ensuring that they result in top talent attraction, high employee engagement, and excellent brand perception - seen as a top employer of choice.
• Ensure strong projection and understanding of the companys unique culture, values, and employee value proposition to potential candidates.
• Contribute expertise and insights from the Employer Branding perspective to the development of the broader Business Units mid-term strategy.
• Share authentic and inspiring employee stories that showcase the organizations culture and work environment.
• Utilize various platforms such as social media, blogs, and video content, to effectively communicate the employee experience.
• Plan and execute events and campaigns to reinforce the companys values, celebrate achievements, and promote a sense of belonging among employees.
• Track and analyze the effectiveness of employer branding initiatives.
• Use data and feedback to continuously improve strategies and tactics.
• Collaborate with various departments, including HR, Marketing, Public Relations, and Corporate Communications, to ensure alignment of internal and external messaging.
• Manage the budget allocated to employer branding initiatives, ensuring resources are used efficiently and effectively.
• Manage and develop the Employer Branding team, providing guidance, coaching, and performance feedback to ensure high performance and professional growth.

This is the right job for you if you have:

• 6+ years of solid experience in Employer Branding, Talent Attraction, or Strategic Communications, ideally within a fast-paced tech, e-commerce, or complex matrix organization.
• Proven leadership track record (2+ years) in managing, coaching, and developing high-performing teams, with an empathetic yet results-oriented management style.
• Demonstrated success in designing and executing end-to-end EB strategies that blend internal culture initiatives with high-impact external recruitment campaigns.
• Data-driven mindset and analytical acumen – experience in defining and tracking EB health metrics (e.g., eNPS, candidate conversion rates, quality of hire, brand awareness) and translating data into actionable strategic improvements.
• Strong business acumen executive presence, allowing you to act as a trusted advisor to C-level executives, BU leaders, and cross-functional partners (HR, PR, Marketing, Brand).
• Deep storytelling and content production expertise across digital channels (social media, tech blogs, video formats, employer ranking platforms) to communicate authentic EVP and company values.
• Hands-on experience in large-scale event management (hackathons, industry conferences, internal town halls, culture celebrations) from concept to execution.
• Sound budget management skills, with a track record of optimizing spend, managing external agencies/vendors, and delivering clear ROI.
• Fluent Polish and English (C1/C2), enabling seamless navigation between local market nuances and high-level corporate communications.

What we offer:

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m.
• We also have 30 days of occasional remote work.
• Long term discretionary incentive plan based on Allegro.eu shares (restricted stock units).
• Annual bonus based on your annual performance and company results.
• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
• English classes that we pay for related to the specific nature of your job.
• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

#goodtobehere means that:

• You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards.
• We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.
• You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA.
• Want to get to know them better? Listen to the Allegro Podcast.
• You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.
• You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.
• You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

Send us your CV and… see you at Allegro!