Director of Product (Attractions)

• We are seeking a Product Director to lead, shape, and scale our global Attractions product portfolio
• Reporting directly to the Managing Director of Attractions, you will serve as a critical product leader for this vertical, driving overall strategy across traveller acquisition, partner tooling, core platform mechanics, and marketplace dynamics
• Unrivaled Scope & Impact: You won’t just optimize an existing funnel; you will define the multi-year product strategy for a product vertical. You will lead a portfolio spanning B2C traveller experiences, B2B partner platforms, and core marketplace architecture
• True Transformation & Leadership: You will inherit an established team of Group Product Managers and Product Managers. Your mission is to raise the craft bar, establish world-class product operating models, and coach senior leaders to reach their potential
• High-Visibility Executive Position: You will work directly with cross-functional leadership—across Engineering, Commercial, Data, Marketing, and Fintech—serving as the primary voice of Attractions product in executive forums
• Scope: Global Attractions Portfolio (Traveller, Partner, Platform)
• Team: Leading our Product Org as part of a broader Attractions Vertical Management Team
• Reporting To: Managing Director – Attractions
• Product strategy and portfolio leadership:
• Own and communicate a clear 2–3-year product strategy for Attractions, that will power our growth ambitions by delivering a compelling value proposition to our travellers and partners and align with Booking’s Connected Trip vision
• Translate company and business-unit strategy into a coherent portfolio of product bets, priorities, and measurable outcomes
• Make explicit trade-offs across customer value, business impact, quality, risk, resources, time, and complexity
• Identify where to start, stop, continue, scale, consolidate, or sunset products and capabilities
• Ensure product strategies are grounded in customer insight, data, commercial understanding, and a clear view of market and technology developments
• Align product strategy across business units, departments, and overlapping product areas
• Act as the senior product spokesperson for Attractions in leadership forums
• Customer and business impact:
• Be accountable for vertical-level outcomes, not simply delivery of product outputs
• Own or influence major revenue, margin, efficiency, marketplace, customer experience, or platform-performance levers
• Ensure teams define meaningful outcome metrics, supporting metrics, and counter-metrics
• Use customer research, behavioural data, experimentation, and qualitative feedback to guide investment decisions
• Balance the needs of travellers, partners, internal users, and the wider Booking.com ecosystem
• Monitor portfolio performance and ensure decisions are based on evidence and clear assumptions
• Success may be measured through metrics such as conversion, retention, customer satisfaction, revenue, cost efficiency, marketplace performance, adoption, reliability, or other domain-specific outcomes
• Product delivery and quality:
• Ensure delivery excellence across multiple product groups and tracks
• Own the long-term roadmap for the product area and resolve dependencies across teams, departments, and business units
• Establish effective operating mechanisms for prioritisation, planning, risk management, progress tracking, and decision-making
• Ensure products meet relevant non-functional requirements, including reliability, performance, security, privacy, accessibility, compliance, and maintainability
• Balance feature investment with technical health, operational stability, lifecycle management, and reduction of technical debt
• Ensure launches include appropriate monitoring, rollout, rollback, support, and operational-readiness plans
• Drive a culture of prevention, learning, experimentation, and continuous improvement rather than default firefighting
• Technology and cross-functional leadership:
• Partner with the MD, Engineering Director and senior engineering leaders on technical strategy and investment decisions
• Make or influence cross-business-unit decisions relating to architecture, platform evolution, modernisation, build-versus-buy, consolidation, and decommissioning
• Ensure technology investments support the long-term product strategy and business direction
• Promote scalable, maintainable, secure, and cost-efficient solutions
• Encourage responsible use of AI, automation, and emerging technology where it improves customer outcomes, product quality, or delivery effectiveness
• People and organisational leadership:
• Our leaders focus on priorities, inspire teams with a clear vision, and cut through complexity to drive alignment, make decisions, innovate, and achieve long-term success
• Lead, coach, and develop GPMs and other senior product leaders as people managers and product leaders
• Build a strong pipeline of product leadership talent ready for expanded scope or promotion
• Design and evolve the organisation structure, leadership layers, team boundaries, and accountability model required to deliver the strategy
• Make thoughtful build-versus-hire decisions and attract, retain, and develop diverse talent
• Hold product leaders accountable for performance, team health, product quality, and people-management standards
• Create an environment of trust, psychological safety, ownership, collaboration, direct feedback, and continuous learning
• Actively support talent mobility where it enables development and organisational effectiveness
• Maintain succession plans for critical product leadership roles
• The Product Director expectation is to develop GPMs as people leaders, create a leadership pipeline, design organisations for clear accountability, and hold GPMs accountable for the quality of their people leadership
• Stakeholder management and communication:
• Build alignment across product groups, functions, departments, business units, and senior leadership
• Represent the product area credibly and persuasively in VP, SVP, and other executive forums
• Establish decision forums, communication rhythms, and governance mechanisms that reduce organisational friction
• Communicate strategy, priorities, progress, risks, trade-offs, and performance with clarity and transparency
• Manage change effectively when strategy, priorities, organisation, or product direction evolves
• Surface disagreement early and drive decisions through structured narratives, options, evidence, and recommendations
• Build productive relationships with internal and external stakeholders, including customers and partners where relevant
• Contribution beyond core scope:
• Identify systemic gaps in product capability, quality, delivery, or operating practice across the vertical
• Sponsor initiatives that improve onboarding, delivery standards, hiring quality, calibration, development, or promotion consistency
• Contribute actively to senior Product Management recruitment and promotion panels
• Mentor and coach Product Managers outside your own organisation
• Lead or sponsor cross-BU initiatives that raise the standard of product management across Booking.com
• Contribute to reusable product-management standards, frameworks, learning content, or communities of practice

Benefits

• Health insurance
• Free access to Headspace for you and your loved ones
• Global Employee Assistance Program
• Meditation and Breastfeeding rooms at the office
• Booking Cares - 2 days per year to volunteer and learn
• Life insurance
• Disability insurance
• Pension plan
• Annual paid time off
• Parental leave - 22 weeks
• Grandparent leave - 10 days
• Care leave - 10 days
• Bereavement leave - up to 4 weeks
• Anniversary leave
• Working from Home Furniture and Ergonomic Support
• Working from Abroad - up to 20 days per year
• Discounts & Wallet credits to spend on our products
• Upgrade to Booking.com Genius Level 3
• Friends & Family Booking.com discount vouchers
• Free access to online learning platforms
• Development and mentorship programs to support career growth
• Access to trainings and workshops
• Team development opportunities
• Local discount programs
• Game rooms in offices
• On-site meals, coffee and snacks including vegan options- This role provides an opportunity for fast paced, impactful work and would suit a leader who is looking for a broad portfolio, from customer acquisition, to retention; from CX vision to core systems implementation; from traveller to partner
• A Strategic Integrator: You excel at “connecting the dots”—synthesizing complex, multi-system capabilities into a single, clear and prioritised roadmap that aligns cross-functional stakeholders without adding unnecessary bureaucracy
• A Proven Scaler & Portfolio Director: You have led multi-team product organizations in large-scale B2C e-commerce or two-sided marketplace environments. You know how to translate macro commercial ambitions into clear, high-leverage product bets
• A Talent Developer: You are passionate about organizational design, building psychological safety, and coaching GPMs into world-class product leaders
• Driven by Outcomes, Fueled by Data: You bring strong financial and commercial acumen, using experimentation, user research, and domain metrics to guide investments and balance long-term tech health with constant focus on delivering the most critical outcomes and ‘cutting through the noise’
• You know when to ‘experiment forward’, and when to make bolder step changes (and manage the associated risks of this approach)
• Strong commercial and financial acumen, including experience balancing investment, resourcing, budget, and expected return
• Experience managing and developing senior product leaders, (GPMs, PPMs, or Directors)
• Excellent written, verbal, and executive communication skills
• Demonstrated success setting multi-year product strategy and translating it into measurable customer and business outcomes
• Typically 10+ years of relevant product-management or equivalent leadership experience, depending on scope and domain
• Experience managing complex portfolios with significant ambiguity, dependencies, risk, and organisational complexity
• Extensive product-management experience, including significant experience leading multiple product teams or product groups
• Experience partnering effectively with senior Engineering, Design, Data, Finance, Commercial, Operations, Legal, Security, and Research leaders
• Proven ability to influence across business units and senior leadership without relying solely on formal authority
• Demonstrated ability to design organisations, build leadership capability, and manage succession
• Bachelor’s degree or equivalent professional experience; postgraduate qualification preferred
• Strong understanding of product delivery, experimentation, analytics, technology, product quality, and lifecycle management
• Background in experiences / attractions industry
• OTA experience