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Channel Sales Activation Lead, Iberia (Spanish, English)

Google

Madrid, SpainOn-siteSeniorPosted Oct 21, 2026
€109,200 total comp€41,960 kept per year on a comfortable lifestyle

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Job description

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience working within the mobile hardware or consumer electronics industry, with carriers, retailers and distribution partners in Iberia.
  • 3 years of experience managing accounts and projects, including product launches.
  • Experience in client-facing (retail and carrier) strategy, negotiation, planning, budgeting execution, and reporting.
  • Ability to communicate in Spanish and English fluently to support client relationships in the region.

Preferred qualifications:

  • Experience in in-store visibility, retail execution and training and incentives management.
  • Experience in field teams management.
  • OEM go-to-market expertise.
  • Ability to work independently and manage relationships with internal cross-functional teams, vendors, agencies and partners at all levels.
  • Excellent problem solving, creativity, reliability, leadership and execution skills.
  • Ability to travel (Spain, Portugal, UK) and conduct on-site store visits as needed.

About The Job
Google's line of products and services to clients never stops growing. Strategic Partner Managers have the rare opportunity to build a long-lasting relationship with our top partners. You cultivate these existing partnerships to make sure they can take full advantage of Google's ever-growing suite of offerings. You possess strong relationship-building skills and are apt to see mutually beneficial opportunities with partners in order to best represent our users, products and programs.

The Devices and Services Partnership team focuses on Google-branded hardware across product categories. Our team is responsible for managing partnerships with our top Carriers and Retailers, including developing channel strategy, negotiating commercial terms, marketing and merchandising, and overall market share goals. We partner cross-functionally with marketing, product and engineering, finance and retail marketing teams internally, and with our retail counterparts across these disciplines.

In this role, you will be focused on driving Google's Devices Sales programs across the entire Iberia region, a position very target oriented based on sell-out. Through a dedicated field team, managed by external agencies, you will be responsible for defining and executing the regional strategy for partner engagement, setting in store standards and visibility, training and deployment of sales activities to meet overall growth objectives. You will be working closely with retail and carrier partners to implement targeted programs - including incentives, training, and advocacy, while ensuring premium in-store visibility through fixtures and demo devices to maximize sell-out across all channels (Retail, Online, Telesales, B2B). You will manage and activate these sales networks, ensuring the successful implementation of all New Product Introductions across all hardware categories and hitting country business goals.

The Platforms and Devices team encompasses Google's various computing software platforms across environments (desktop, mobile, applications), as well as our first party devices and services that combine the best of Google AI, software, and hardware. Teams across this area research, design, and develop new technologies to make our user's interaction with computing faster and more seamless, building innovative experiences for our users around the world.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Spain: €64000 - €65500 (EUR) + 53.85% bonus target + equity + benefits

Responsibilities
Learn more about benefits at Google .

  • Define and execute the regional strategy for partner engagement and deployment of sales-oriented activities to align with overall growth objectives.
  • Drive the successful execution of Google New Product Introductions (NPIs) across all hardware categories with the ultimate objective of hitting country business goals.
  • Manage Google’s day to day activities working closely with major third-party carrier, franchises and retailers, focusing on incentives, visibility in store, merchandising, advocacy, training and sellout activations of Google products.
  • Coordinate third-party vendors (field team vendors, fixtures vendors etc.) and optimize the approach of the field agency in Spain and Portugal to ensure operational compliance and successful sellout.
  • Lead and define the strategy of field-team operations (brand ambassadors, promoters, merchandisers) by effectively managing third-party vendor relationships.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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