Campaign Strategy & Operations Manager - TikTok LIVE - Madrid

Responsibilities
About the Team

The TikTok LIVE Operations team focuses on driving creator engagement, monetization, and ecosystem growth through innovative LIVE experiences and data-driven operations.

We are looking for a strategic and analytical Campaign Manager who understands the Spanish creator, agency, and digital marketing ecosystem. This role will own end-to-end LIVE campaign strategy and execution, translating market insights and business objectives into measurable growth.

Responsibilities

• Campaign Strategy & Execution: Develop and execute data-driven LIVE campaign strategies tailored to different creator tiers, owning the full process from strategic planning and gameplay design to execution and performance optimization.
• Data Analysis & Business Insights: Analyze creator behavior, campaign performance, and revenue trends to identify growth opportunities, diagnose business challenges, and translate insights into actionable strategies.
• Market & Ecosystem Understanding: Stay close to the Spanish creator, agency/guild, and digital marketing ecosystem, identifying market trends, creator needs, and opportunities to improve campaign effectiveness.
• Campaign Innovation & Growth: Design and test innovative campaign mechanics, PK activities, and incentive structures to increase creator participation, audience engagement, and monetization. Develop scalable best practices based on successful cases.
• Cross-Functional Collaboration: Partner with Creator Operations, Agency Operations, Marketing, Product, and Data teams to drive campaign execution, evaluate results, and communicate strategic recommendations.

Qualifications
Minimum Qualifications

• Bachelor's degree or above in a relevant field, such as Mathematics, Statistics, Economics, Business, Marketing, or Engineering.
• Strong analytical, strategic thinking, and structured problem-solving skills, with the ability to independently translate data insights into actionable business strategies.
• Relevant experience in campaign strategy, growth operations, business analytics, digital marketing, or creator-related operations.
• Good understanding of the Spanish creator, influencer, agency, or digital marketing ecosystem.
• Professional working proficiency in both Spanish and English, with strong communication, stakeholder management, and project execution skills.

Preferred Qualifications

• Experience in LIVE streaming, creator economy, influencer marketing, or talent agency/guild operations.
• Proven experience in campaign strategy, performance optimization, creator engagement, or monetization growth.
• Familiarity with SQL, Excel, A/B testing, user segmentation, or data visualization tools.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​