Brand & Integrated Marketing Lead, Europe

TL;DR - We’re looking for a seasoned brand marketer with a distinctly European perspective to partner with our head of brand marketing to continue to evolve the brand and shape campaigns that don’t just buy impressions, but travel organically.

This is a planner's role with a marketer's accountability. You’ll split your time between two crafts: the thinking (cultural research, strategy, creative briefs) and the doing (orchestrating integrated campaigns and directing awareness media through our agencies). You must be based in Stockholm (or ready to be) and have experience launching campaigns in Europe, although the scope of the role will be global.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for

• 12+ years of experience designing and launching campaigns that get talked about.
• You're based in Stockholm, or ready to be.
• You've built or shaped a brand inside an early stage or high-growth tech company where the category is still being defined and the roadmap moves fast.
• You've led European brand campaigns end to end — strategy, brief, production, launch — across more than one market.
• Working relationships with European creative talent and with media agencies you can call on day one.
• You've written briefs that shipped great work, and you can show them.
• You know how awareness media gets bought — enough to direct agencies, challenge plans, and own the results.

What you’ll do

• Support head of brand marketing with ongoing evolution, refinement, and enablement of brand strategy.

  • Work with brand design to build and steward brand systems that keep Lovable consistent and distinct as we scale.
  • Be the HQ champion for the brand, helping to educate teams across the company on how to best represent and embody the brand in all decisions.
  • Measure brand health and creative effectiveness and use those insights to continuously sharpen strategy and creative.

• Conduct culture research, study human behavior, and uncover deep emotional insights to drive creative and campaign strategy.

• Write beautifully structured briefs that define for creative teams the exact story the brand needs to tell in a particular campaign.

• Set direction for where and how the campaign should show up (e.g., experiential pop-ups, TV spots, social, etc) with an emphasis on doing the unexpected whenever possible.

• Orchestrate integrated campaigns, ensuring marketing channel owners understand the story, timeline, and goals are met or exceeded.

• Direct global agency partners on awareness media buying.

About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.

We treat all candidates equally - if you’re interested, please apply through our careers portal.