Associate Regional Marketing Manager

Who you are

• 2+ years marketing experience, ideally in a B2B tech startup
• Bachelor's degree in Comms, Marketing, Tech, Business or other related fields
• Project Management: Strong ability to plan, execute, and manage multiple channels and campaigns simultaneously. Experience with JIRA for project management is a plus
• Cross-Team Collaboration: Builds effective working relationships with sales and central marketing teams
• Reporting and Analytical Rigor: Detailed campaign briefing and reporting skills, with a strong eye for what's working
• Execution Excellence: Consistently follows through on owned tasks and manages deadlines with minimal oversight. Strong eye for detail and creative flair
• Growing Market Knowledge: Developing understanding of the Benelux market, audience, and ICP
• Proficiency in using AI tools and aspiration to expand efficient usage
• Language skills: Native or Professional level of English language proficiency
• Comfortable working with Salesforce, project management tools, reporting and BI tools

What the job involves

• As an Associate Regional Marketing Manager, you will take ownership of the execution of the marketing strategy in your region, working in close partnership with the Senior Regional Marketing Manager who sets the strategic direction
• You are the person who turns plans into reality, ensuring campaigns launch on time, cross-functional stakeholders stay aligned, and performance is tracked and reported with precision. This role is built for someone who thrives on getting things done, not just planning them
• Create demand and generate interest
• Drive pipeline volume and progression
• Build and grow Personio's presence, brand equity, and impact in the region
• While pipeline is our north-star metric, we also prioritise other leading indicators, including engagement and upper-funnel metrics, to ensure comprehensive growth. Lastly, we highly value authentic marketing, value-added touchpoints and community. These will be some of the key drivers of growth in the region, and you'll help bring them to life on the ground
• Campaign & Project Execution: Own the end-to-end project management of assigned channels and campaigns: events, digital/paid, and ABM execution support - from brief through delivery, executing with speed and quality while managing a small tactical budget
• Channel Coordination: Act as the regional point of contact for events, community, digital/paid, and ABM execution, driving cross-channel alignment across multiple campaigns at once
• Reporting & Performance Tracking: Own consistent, detailed reporting on campaign and channel performance, proactively surfacing progress and insights to sharpen future planning and execution
• Stakeholder Collaboration: Build strong working relationships with sales and central marketing to execute at speed, managing stakeholders effectively and supporting the Senior Regional Marketing Manager in co-creating sales campaigns
• Market Expertise: Develop strong working knowledge of the Benelux market, audience, and ICP, building deep expertise in owned channels while expanding knowledge across the broader demand-gen funnel
• Project Management: Plan, execute, and manage timelines for owned channels and campaigns, including events, digital/paid campaigns, and ABM execution
• Budget Tracking: Manage a small tactical budget for owned channels
• Reporting: Regularly track and share campaign and channel performance against targets
• Problem Solving: Unblock issues across channels and points of execution independently
• Documentation: Maintain clear campaign briefs and help standardize execution so it can be shared with new starters and other territories

Benefits

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
• Make an impact on the environment and society with Impact Days
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
• Engage in a high-impact working environment with flat hierarchies and short decision-making processes
• Find your best way to work with our office-led, and remote-friendly PersonioFlex!