Vertical Strategy Manager - Apps, rPCS EUI, Content & Services

Global Operations

Vertical Strategy Manager - Apps, rPCS EUI, Content & Services

Location

:

London

Employment Type

:

Regular

Job Code

:

A112890

Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Vertical Strategy team is a strategic program management and enablement function within rPCS C&S, with dedicated vertical coverage across EUI markets. The team turns vertical strategy into working operating rhythms, playbooks, and enablement that equip GBS to activate and grow verticals in every market.

This Vertical Strategy-apps will run the Apps pod as a functioning unit, and turn it to a connective tissue between regional Product/Market PMM and XFN functions that touch the vertical. Success in this role requires strong program-management capability, deep app fluency, the ability to translate complexity into clear, usable playbooks, and the confidence to influence and align senior partners across commercial, operations, and product teams. The ideal candidate brings experience in app or operations, or program management, with a bias for building repeatable systems and lifting organizational capability.

Key responsibilities

Strategic program management and enablement

• Project-manage the Apps virtual pod: agenda, owners, timelines, and follow-through across every pod member and XFN function.
• Build and own the Apps vertical hub covering all GTM motions, Apps-specific product betas, and scaled enablement programs.
• Build repeatable frameworks, toolkits, and knowledge management systems that institutionalize Apps expertise and reduce reliance on tribal knowledge.
• Deliver the Apps enablement agenda with Vertical & Product Enablement: regional training, sub-vertical playbook operationalization, and continuous community enablement.
• Run the monthly Apps vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into one view, and produce the input for monthly and quarterly business reviews.

Qualifications

Minimum Qualifications:

• Experience in app or performance advertising: vertical GTM, PMM, strategy and operations, account management, or agency-side app growth.
• Working knowledge of the app advertiser ecosystem: user acquisition, MMPs and attribution, bidding and measurement, and LTV or ROAS logic.
• Strong program management and stakeholder management. Can run a virtual team of senior XFN partners without formal authority.

Preferred Qualifications:

• Able to coordinate the production of the enablement content and playbooks.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

​

​

Diversity & Inclusion

​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.