TikTok Shop - Account Manager, UK Beauty (6-Month Fixed-term Contract)

Responsibilities
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

The Beauty & Personal Care team manages businesses across one of TikTok Shop’s highest-growth and leading categories in the UK. The team identifies, acquires and incubates emerging and established beauty brands, and builds long-term strategies to grow existing businesses on TikTok Shop. We manage hundreds of accounts across skincare, makeup, haircare, fragrance, and personal care, from indie and DTC founders to global beauty houses and leading retailers. Beauty is at the forefront of social commerce, and the team is set for continued growth, with a strong commitment to our partners and customer experience. This role is based in our London office.

The Beauty team is seeking an Account Manager to own and grow a portfolio of established beauty sellers on TikTok Shop. This is an individual contributor role for a data-driven, seller-centric operator who builds growth strategies from the numbers up. You’ll be the go-to partner for your brands: you’ll translate TikTok Shop’s priorities into plans that serve their commercial goals, and find the space where both win.

In this role, you will manage the day-to-day and long-term growth of your seller portfolio. You’ll analyse performance across GMV, traffic, conversion, content and creator output to spot opportunities and diagnose issues early. You’ll turn those insights into clear, actionable growth plans across affiliate and creator programmes, live commerce, campaigns and paid media, and you’ll track delivery against them. You’ll lead regular business reviews with your partners and keep internal teams informed with sharp, data-backed updates.

The ideal candidate has strong account management experience, ideally from an e-commerce platform, marketplace or fast-scaling business. They are highly analytical, confident working with large data sets, and comfortable building their own reporting. They pair this with excellent communication and relationship skills. You’ll work autonomously in a fast-moving environment and take full ownership of hitting business OKRs. You’ll have the resilience to stay steady through ambiguity and change.

This role gives you broad exposure to TikTok methodologies and the chance to bring original, creative ideas to one of the most dynamic categories on the platform.

Key success will be measured by the GMV growth of your seller portfolio, how effectively your sellers adopt TikTok Shop’s growth levers, and the quality of your partner relationships.

Qualifications
Minimum Qualifications

• 2+ years of account management experience, ideally at an e-commerce platform, online marketplace, fast-growing scale-up or agency
• Strong analytical skills, with confidence turning data into insight and insight into action (advanced Excel or Google Sheets required)
• Practical understanding of social commerce, content marketing and creator or influencer partnerships
• Strong commercial acumen and an understanding of seller economics
• Great at building trusted, long-term relationships with brand partners, and at aligning internal and partner priorities
• A growth mindset: a fast learner with sound judgement and original thinking
• Resilient, adaptable and able to thrive in ambiguity
• Excellent communication and presentation skills, including presenting data to senior stakeholders

Preferred Qualifications

• UK market experience
• Experience with SQL, BI or dashboarding tools (e.g. Tableau, Looker, Power BI)
• Experience in affiliate or creator marketing
• Experience in paid media or performance marketing
• Insight into the beauty landscape, including trends, consumer behaviour and the competitive set
• A degree in business, economics, or a related analytical field

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​