Strategic Events Specialist (EMEA)

• As Strategic Events Specialist, EMEA, you’ll own complete across some of Snowflake’s most visible moments in the region
• You will work across two connected portfolios:
• Snowflake-hosted events, ranging from flagship Snowflake World Tour stops to executive roundtables, customer hospitality, developer events, and partner experiences
• Major third-party conferences, where Snowflake participates as a sponsor, exhibitor, speaker, or partner
• Working closely with the Strategic Events team and partners across Field Marketing, Sales, Partner Marketing, Product Marketing, Communications, and external agencies, you will translate event plans into seamless, high-quality experiences
• You will coordinate multiple programs at once, manage timelines and deliverables, support marketing and event assets, and help ensure every detail—from registration and speakers to booth logistics and onsite execution—is delivered on time and on brand
• . The nature of event work also means periodic travel across EMEA and occasional evening or weekend commitments around key events
• The role reports to the Sr. Event Manager, EMEA
• You’ll own workstreams within Snowflake-owned experiences including Snowflake World Tour, Snowflake Summit activations, developer events, executive workshops and roundtables, customer dinners, and partner events
• Run your logistics workstreams end-to-end, from planning through onsite delivery and wrap-up
• Build and manage registration, track RSVPs against target, and report attendance clearly to event stakeholders
• Coordinate agendas, speakers, content, briefings, rehearsals, and session logistics
• Manage venue, catering, signage, production, branding, and swag requirements
• Deliver customer and executive hospitality, including VIP guests, dinners, and 1:1 meetings, in partnership with Field Marketing and Sales
• Work with Sales and Field Marketing to make sure priority customers and target accounts are engaged and attending
• Ensure a seamless experience for attendees, speakers, and internal stakeholders while onsite
• You’ll deliver Snowflake’s presence at major industry events such as Hannover Messe, Davos, Web Summit, and Gartner conferences
• Your work will include:
• Own assigned sponsorship deliverables with event organizers — booth space, branding, speaking slots, passes, entitlements — and ensure we make the most of every opportunity
• Track organizer deadlines and requirements across the internal teams you depend on, flagging slippage early rather than late
• Manage booth build and exhibitor logistics with agencies and production partners across creative, AV, furniture, signage, and shipping
• Coordinate speaker and session requirements, including materials, rehearsals, deadlines, and onsite logistics
• Own lead capture end to end — scanning setup, staffing, data quality, reconciliation, and clean handoff to Sales and marketing ops
• Document post-event results, observations, and recommendations that shape future planning
• Ensure Snowflake’s presence is consistent, engaging, and aligned with event objectives
• Snowflake is a data company, and we hold our own events to the same standard. We expect events to earn their budget, and we expect everyone delivering them to understand how theirs contributes
• Own the budget lines for your workstreams, such as catering, signage, or production. Track spend against plan, prevent overages, and escalate variances before they become problems
• Manage purchase orders, invoices, and supplier paperwork accurately and on time
• Track the metrics for your areas: attendance, registration conversion, lead volume and quality, spend against forecast
• Protect data integrity so post-event reporting holds up — clean lists, accurate scans, sensible follow-up categorization
• Contribute to post-event recaps and debriefs with evidence and bring forward changes and optimizations worth making next time
• Maintain and contribute improvements to the trackers, templates, and documentation the team relies on, and leave things clearer than you found them
• You’ll work closely with Strategic Events, Field Marketing, Sales, Partner Marketing, Product Marketing, Communications and PR, Creative and Brand, and external agencies, venues, and production partners
• You’ll lead reviews on your own workstreams, adapt how you communicate depending on who’s in the room, and use detail and data to bring people with you

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program- The role is well suited to someone who is highly organized, proactive, comfortable working at pace, and excited by the challenge of delivering complex events with measurable business impact
• 3–5 years of experience or equivalent depth in fewer years at a high-growth company in events, field marketing, or a closely related environment; agency experience is also welcome
• Willingness to travel across EMEA for onsite delivery, including occasional evening and weekend work around key events
• Confidence working with vendors and agencies day to day, including resolving issues without escalating everything
• Experience with B2B trade shows, conferences, or owned events, ideally in technology or another fast-moving industry
• Genuine independence paired with genuine teamwork — you’ll own your areas, and you’ll also drop what you’re doing to help a colleague get theirs over the line
• Solid commercial fundamentals: budget lines, POs, invoices, and spend tracking
• Proficiency with Google Workspace. Familiarity with Salesforce, Marketo, Canva, and a project management tool such as Wrike or Asana is an advantage
• Sound judgment about when to act independently and when to escalate — you make routine calls confidently and flag the non-routine ones early
• Clear, structured written and verbal communication, including proactive status updates and early escalation
• Comfort with ambiguity. You can pick up a workstream without a fully written brief, ask the right questions, and make sensible calls on the routine decisions while knowing when something needs your manager
• Strong organizational and project-management skills, with clear prioritization when several things are urgent at once
• A data-driven view of event performance. You track the numbers on your own workstreams, you’re honest about what didn’t work, and you can make a point with evidence
• Proven experience owning event workstreams independently, including onsite delivery