Social Media Lead Kraken Pro

BUILDING THE FUTURE OF OPEN FINANCE Payward - the parent company behind Kraken NinjaTrader Breakout xStocks Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry built to advance an open global financial system.

Before you apply we encourage you to explore our culture page https://www.kraken.com/culture to understand what drives us and how we work.

THE TEAM Founded in 2011 Kraken is one of the world's longest-standing crypto platforms trusted by over 10 million individuals and institutions across the globe.

Offering spot trading margin futures staking and OTC services with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders live.

Millions of them.

And right now our social presence doesn't reflect how good the product actually is.

You're going to fix that.

THE OPPORTUNITY We’re seeking a chronically online Social Media Lead to drive Kraken Pro social channels.

At Kraken understanding our brand ethos mission and the communities we serve is essential and social is at the forefront of that.

We’re looking for someone who moves fast but thinks long-term thrives under pressure and knows how to launch new products while creating ecosystem content that cuts through the noise.

This role demands sharp content creation skills an analytical mindset and a self-starter attitude. - Craft scroll-stopping platform-native content for X Telegram and beyond to maximize impact and reach for Kraken Pro. - Win the moment.

Spot trends and reactive moments across CT/FinTwit and broader social then rapidly craft timely on-brand content. - Be the heartbeat of the community.

Actively engage with the Kraken Pro audience.

Reply quote poll meme and foster meaningful conversation. - Run an always-on calendar.

Build and maintain a content calendar: create posts route for approvals schedule publish and monitor performance. - Integrate key updates.

Translate product and ecosystem news into clear compelling narratives. - Measure what matters.

Track growth and performance and iterate based on insights and experiments. - Ship responsibly.

Partner with Legal/Comms to ensure compliant accurate and aligned messaging across regions and platforms.

WHAT YOU’LL BRING - Receipts.

Posts you wrote that broke out on a brand account or your own or that you manage.

We care more about what you've made than where you've worked. - 3+ years in social or content ideally fintech crypto or trading.

Exceptional portfolios beat exceptional résumés here. - Speed under pressure.

Markets don't wait for approval cycles and neither do you. - High AI competency.

Enabling you to multiply your impact and keep up with demand. - Range as a maker.

Copy memes short-form video charts threads.

You don't need a design queue to get a post out. - Taste.

Knowing when not to post is as valuable as knowing when to. - Comfortable handling high-paced social channels - Strong writing editing and communication skills. - Creative and detail-oriented with the ability to produce visually appealing content - whether it be briefing the design team using Figma or being scrappy on CapCut Unless a specific application deadline is stated in the job posting applications are accepted on an ongoing basis.

Please note applicants are permitted to redact or remove information on their resume that identifies age date of birth or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

OUR COMMITMENT Payward is powered by people from around the world and we celebrate the diverse talents backgrounds contributions and unique perspectives that everyone brings to the table.

We hire based on merit seeking out people with the right abilities knowledge and skills for the job.

We encourage you to apply for roles where you don't fully meet the listed requirements especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.

These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.

Results are considered alongside experience and interviews and are not the sole basis for any employment decision.

As an equal opportunity employer we don't tolerate discrimination or harassment of any kind whether based on race ethnicity age gender identity citizenship religion sexual orientation disability pregnancy veteran status or any other protected characteristic as outlined by federal state or local laws.

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