Senior Manager of Integrated Marketing

Who you are

• 10+ years experience in integrated B2B marketing and/or digital marketing
• Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment with global stakeholders
• Excellent organisational and project management skills to effectively balance multiple projects, stakeholders and deadlines
• Passion for digital marketing and a desire to grow and develop within the field
• Familiarity with social media platforms and their advertising capabilities, with a specific focus on Pinterest (prior experience a plus)
• Sound analytical skills, with the ability to learn how to analyse data and derive actionable insights
• Proven experience leading teams in the B2B marketing space
• Sponsors and mentors people from a variety of backgrounds and perspectives. Fosters a culture that encourages and supports inclusion and belonging, and applies understanding of differences to create value for the function
• Bachelor's degree in Marketing, Business or equivalent work experience

What the job involves

• We’re looking for a Senior Manager, Integrated Marketing, to define and deliver our B2B marketing strategy for the UK for a 14 month fixed term contract
• In this role, you will partner closely with Business Marketing global leadership, local sales leadership and cross-functional partners to lead marketing strategy that supports revenue goals and brand visibility within the industry
• As a player-coach, you will lead key marketing workstreams while simultaneously overseeing the broader strategy and plan for the wider UK team
• Define, deliver and oversee the local marketing strategy across the UK leveraging industry trends, best practice and local insights on Pinterest and competitors to develop local strategy
• Develop & own key initiatives that are aligned to global business marketing strategies to shift advertiser perceptions and behaviours. This includes strategies across industry marketing, owned events, trade media and industry body partnerships, executive engagement, and scaled education
• Work closely with local and global teams to ensure that global programs resonate locally and meet local sales and marketing needs
• Leverage AI tools to drive efficiency, reduce production timelines, and free up bandwidth for higher-order strategic work
• Measure the impact of local marketing initiatives, identifying learnings and areas for improvement
• Be a people manager to our team in the UK
• Collaborate with cross-functional teams, including sales, product, measurement and the wider global marketing team