Senior Account Based Marketing Manager

Who you are

• 8+ years of prior marketing experience including significant experience with 1:1 or 1toFew account based marketing tactics targeting large enterprise accounts
• Proven track record of defining and owning complex ABM strategies with measurable impact on pipeline and revenue
• Experience with digital or social advertising, with the ability to oversee and optimise investment across multiple channels simultaneously
• Deep experience using Salesforce, Adobe Experience Manager, LinkedIn Campaign Manager, Demandbase or equivalent tools
• Maniacal attention to detail, strong project management and time management skills, with the ability to run multiple programs in parallel
• Strong experience in evolving and scaling marketing programs based on performance data, ground level feedback from sales and a thorough understanding of the business
• Extensive cross-functional experience with integrated marketing programs across partner marketing, field marketing, and sales development orgs, with the ability to influence without direct authority
• Ability to operate successfully in an ever-changing environment with competing priorities, making strategic decisions with a high degree of autonomy
• Fluency in French language - written and spoken; fluency in English is also required
• The role requires 3 days onsite in our Snowflake Offices

What the job involves

• Snowflake is looking for a hardworking Account Based Marketing Manager like yourself to come aboard and be part of our team
• Bring your excitement and passion about the planning and execution of marketing programs for the French market
• You will be targeting our base of strategic named accounts with 1tofew and 1to1 campaigns and will gain experience in best-of-class integrated ABM
• As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company’s pipeline and revenue goals across all stages of the customer lifecycle
• You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way
• What will make you successful is having a strong traditional background in sales, field marketing and/or demand generation including planning, message development, execution and ROI tracking
• This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level
• You will work closely with sales, field marketing, partner marketing and sales development teams to craft and lead high-impact programs that include:
• Tailored messaging by account and target audience, with strategic direction setting for the highest priority accounts
• Targeted advertising, paid social and contact discovery at scale
• Multi-threaded custom digital landing pages
• Account-specific research, events, prospecting and follow up in coordination with cross-functional teams
• Defining ABM standards and best practices for the team, sharing expertise and raising the bar for more junior team members

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program