Public Sector Marketing Manager

Who you are

• 7+ years of field or regional marketing experience, preferably within a high-growth tech/SaaS environment
• Experience marketing to or within the public sector (government, defence, education, or healthcare) in EMEA — ideally in more than one market (e.g., UK, DACH, France, Nordics, or Benelux)
• Strong understanding of public sector buying cycles, compliance constraints, and how to engage stakeholders across different levels of government
• Proven track record of building field marketing programs that influence pipeline and support sales goals
• Hands-on experience with virtual and physical events, digital marketing tactics, and campaign execution
• Ability to manage multiple projects in a distributed team environment with agility and autonomy
• Familiarity with marketing and sales tools (e.g., Salesforce, Marketo, ON24, Splash, Tableau)
• Experience with Elastic’s solutions (Search, Observability, Security) or open source technology
• Passion for mission-driven customers and helping public sector organisations modernise with data!

What the job involves

• We’re looking for a collaborative and strategic Field Marketing Manager to lead our public sector marketing efforts across the EMEA region
• In this role, you’ll develop and implement integrated field marketing plans that support our regional sales teams in engaging with government, defence, education, and healthcare partners
• Your work will directly impact our ability to generate awareness, accelerate pipeline, and deepen relationships in this highly strategic and regulated sector
• This is a highly visible and cross-functional role requiring close alignment with public sector sales leadership, partner teams, global campaigns, solution marketing, and external collaborators!
• You'll work with the AVP for Public Sector International: Team with the sales leader for Public Sector International and their aligned team to develop and deliver the Public Sector GTM in EMEA, with focus on Defence
• Own the EMEA Public Sector Marketing Strategy: Build and execute field marketing plans tailored to public sector buyers, aligning with regional business priorities and Elastic’s broader go-to-market strategy
• Collaborate with regional public sector account teams on account-based marketing (ABM), pipeline acceleration, lead follow-up, and bespoke campaigns
• Partner Closely with the Customers: Collaborate with key customers on delivering joint success with them and their stakeholders
• Localise and Activate Global Campaigns: Adapt Elastic’s global messaging and programs to regional public sector audiences — ensuring relevance, compliance, and cultural resonance
• Plan and Deliver High-Impact Events: Lead strategy and execution for public sector events (e.g., roundtables, executive briefings, industry conferences, and third-party sponsorships) that drive engagement and pipeline
• Collaborate with partner marketing to co-create campaigns with key SIs, resellers, and distributors focused on the public sector
• Identify and support public sector customers willing to share their stories through webinars, case studies, speaking opportunities, and press
• Measure, Learn, Improve: Analyze campaign and program effectiveness; track critical metrics and pipeline influence; iterate based on data-driven insights

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations.
• Craft your calendar: Flexible location and schedule for most roles.
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).