Marketing Manager

How you'll help us achieve it

As Wave continues to grow in The Gambia we’re looking for a Marketing Manager who can turn strategy into impactful execution—coordinating product launches and customer-facing initiatives that strengthen Wave’s presence and relevance across the market.

Reporting to the Senior Marketing Manager this is an individual contributor role with end-to-end ownership of campaigns and marketing initiatives.

You’ll bring strong planning stakeholder management and execution skills - helping the team deliver against critical business priorities while enabling the Senior Marketing Manager to focus on strategic direction team development quality standards and larger market opportunities.

In this role you'll; 

Marketing Strategy & Execution

• Develop and execute marketing strategies aligned with business objectives.
• Lead major marketing campaigns from planning to execution.
• Identify opportunities to improve customer acquisition engagement and retention.
• Ensure all marketing activities reflect a strong understanding of customer needs.
  
  

Project Management

• Own marketing projects independently and ensure timely delivery.
• Develop and maintain project timelines (retro planning) proactively managing risks and dependencies.
• Coordinate with internal teams and external partners to deliver projects successfully.
  
  

Creative Development

• Develop clear and effective briefs for design teams and agencies.
• Participate actively in creative review sessions providing constructive feedback that improves campaign quality and impact.
• Ensure all marketing materials are aligned with Wave's brand standards and messaging.
  
  

Stakeholder & Agency Management

• Work closely with internal teams including Payments Biz-dev Sales Product Marketing and Support to facilitate project progression and success.
• Draft marketing project report/cycle reports for sharing with relevant internal audiences.
• Manage relationships with agencies and vendors to ensure high-quality execution.

Key details

• Location: Gambia
• Work authorization in The Gambiais required. 
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula. 
• We offer generous health insurance for yourself and your dependents. 
• We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• We help you live your fullest life now!

  We subsidize gym memberships and fitness classes.

• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Bachelor's or Master's degree in Marketing Business Statistics Economics or a related field.
• At least 8+ years of relevant marketing experience with a track record that spans both analytical and strategic work.
• Strong data and analytical skills: able to work with BI tools and dashboards extract and interpret marketing data independently and build clear evidence-based recommendations.

  Comfortable with numbers — this is non-negotiable.

• Proven experience managing market research initiatives: able to design research briefs select and manage external agencies and synthesise findings into strategic insights.
• Experience building and managing sponsorship or brand partnership portfolios — from identifying opportunities and negotiating terms to activating and measuring impact.
• Clear understanding of how to extract ATL and BTL value from sponsorships: media visibility on-ground activation audience engagement.
• Ability to work cross-functionally in a complex organisation — confident collaborating with global and local teams and clear about where own remit begins and ends.
• Excellent project management skills: able to handle multiple workstreams simultaneously with rigour and reliability.
• Strong communication and storytelling skills: able to present data and insights in a way that is clear compelling and drives decisions.
• Experience working with external agencies and research suppliers.
• Fluent in French and English.

You might be a good fit if you

• Are genuinely excited by data and treat it as the starting point for every decision not an afterthought.
• Have deep knowledge of Gambia's consumer landscape market dynamics and media ecosystem.
• Are equally strong in a spreadsheet and in a partnership negotiation you don't see those as separate worlds.
• Know how to commission and challenge research: you don't just accept what an agency delivers you push for rigour and relevance.
• Are comfortable owning your scope as an individual contributor you don't need a team below you to deliver impact.
• Have experience in mobile money fintech telecom FMCG or a strategy/research consultancy with a strong West Africa practice.
• Are organised precise and thrive in an environment that moves fast and values evidence over instinct.
• Are a collaborative partner who knows how to work with global teams while staying grounded in local realities.