Luxury & Fashion Project Intern (GBS) - 2026 Start (BS/MS)

Responsibilities As a Project Intern within the Luxury & Fashion team in France, you will support the development of strategic initiatives with some of the most prestigious brands in the industry. This internship offers a unique opportunity to gain exposure to TikTok’s business operations while contributing to high-impact projects at the intersection of luxury, culture and digital innovation.

You will work closely with the sales and strategy teams, gaining hands-on experience in a fast-paced environment and developing a deep understanding of how leading luxury brands leverage TikTok to drive both brand impact and business growth.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Key Responsibilities Include

• Support the development and execution of strategic projects in collaboration with the French Luxury Sales team
• Contribute to industry measurement initiatives, including campaign effectiveness studies (BLS), reporting frameworks and learning agendas
• Assist in the weekly monitoring and optimisation of live campaigns, analysing performance and identifying opportunities for improvement
• Support global account teams through competitive benchmarks, performance scorecards and strategic insights
• Contribute to product innovation initiatives, helping identify new opportunities for luxury brands on TikTok
• Support client education initiatives, including guidance on Ad Policies and platform best practices

Throughout the internship, you will also benefit from exposure to TikTok’s broader ecosystem, connecting with interns and teams across the organisation while receiving mentorship and professional development support.

Successful candidates must be able to commit to a minimum 6-month internship based in Paris. Applications are reviewed on a rolling basis, so early applications are encouraged.

Qualifications Minimum Qualifications

• Currently enrolled in a top business school or university, in your final year of studies or preparing to graduate in 2026 or 2027
• Available to start in Paris for a minimum of 6 months
• Professional proficiency in English and strong working proficiency in French
• Strong organisational and project management skills, with the ability to structure, prioritise and execute initiatives
• Demonstrated interest in digital platforms, advertising ecosystems and TikTok’s ad solutions

Preferred Qualifications

• Academic focus in Marketing, Advertising, Communication, Business or Strategy
• Previous internship experience in consulting, advertising, digital marketing, sales, strategy or analytics
• Strong analytical mindset with the ability to translate data into actionable insights
• Curious, proactive and comfortable operating in a fast-paced, collaborative environment

Job Information

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.