International Marketing Lead, SMB Ads

Marketing - Dublin, Ireland

About the Team

OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.

The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.

About the Role

We are hiring an International Marketing Lead, SMB Ads, reporting to the Head of SMB Ads Marketing, to build and scale OpenAI’s SMB Ads business outside the United States. You will own SMB business targets across international markets and lead the team and cross-functional plans that deliver advertiser acquisition, activation, retention, and revenue growth.

This is a strategic and hands-on leadership role at the intersection of product marketing, growth marketing, demand generation, lifecycle marketing, partnerships, and sales enablement. You will directly manage the international SMB Ads marketing team and lead its work within a global matrix: set country priorities and resource choices, translate global strategy and capabilities into regional and local execution, and bring local insight back to shape global plans.

In this role, you will:

• Own international advertiser and revenue targets. Translate them into country plans spanning acquisition, activation, retention, expansion, and advocacy.
• Prioritize countries based on market potential, product readiness, channel economics, and regulatory and operational requirements. Balance global consistency with local relevance.
• Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders across positioning, demand generation, lifecycle, education, offers, and conversion.
• Improve the international advertiser experience with Product, Engineering, Data Science, and Operations, from signup and campaign creation to payments, measurement, support, and trust.
• Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated customer engagement.
• Direct investment across markets and programs. Align budgets, team capacity, agency resources, and global capabilities with growth opportunities, and refine allocation as results emerge.
• Lead international performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance. Use experimentation, funnel insights, and return on investment to improve results.
• Hire, coach, and develop the international SMB Ads marketing team. Establish clear goals and a culture of experimentation, collaboration, and accountability.
• Connect regional and local insights to global strategy. Establish planning and review rhythms that shape marketing, product, and operational roadmaps.

You might thrive in this role if you:

• Bring significant experience owning international business or growth targets, with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.
• Demonstrate success hiring and developing marketing teams, scaling across countries, and leading collaboration among global, regional, and local teams.
• Balance global strategy with local customer needs, prioritizing investment across markets, segments, and programs.
• Understand how to acquire, activate, educate, and retain SMB customers at scale.
• Use funnel data, market research, customer insight, and experiments to make clear decisions in evolving markets.
• Build trusted partnerships with regional sales and marketing leaders, global specialist teams, Product, Engineering, Partnerships, Legal, and Operations.
• Combine growth, lifecycle, content, partner, and field programs into effective market plans.
• Bring familiarity with advertiser acquisitions such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap.
• Translate strategy into execution, launching programs, evaluating results, and scaling successful approaches.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.

We are an equal opportunity employeration, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.