Head of EU Sales Go-To-Market, Ads, Sales Go-To-Market

Description At Amazon Advertising, we sit at the intersection of advertising, streaming, and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you're interested in innovative advertising solutions with a relentless focus on the customer, you've come to the right place!

The Sales GTM (SGTM) organization is the connective tissue between Product, Marketing, and Sales — ensuring the sales organization is equipped, empowered, and ready to win. Sitting squarely between the product teams who build our ad solutions and the sales teams who bring them to market, SGTM drives go-to-market strategy where doing so results in clear benefits for our customers.

We're seeking a Head of EU Sales GTM (SGTM) to lead the regional SGTM function across our EU markets. The ideal candidate will be a seasoned advertising industry leader who can own the end-to-end GTM strategy for EU — adapting global initiatives to the needs of European advertisers while championing the voice of EU customers and sales teams back into the global organization.

This Is An Exciting Opportunity To Be Part Of a Fast-growing And Entrepreneurial Organization, Driving Innovation And Growing Adoption Of Amazon Ads Across Europe. In Particular, You Will

Define and execute the EU SGTM strategy — ensuring alignment with the global approach while addressing the unique dynamics of EU markets

Lead regional product launches and enablement — adapting global GTM plans so EU sales teams can effectively bring our solutions to market

Represent the voice of EU customers and sales — gathering regional insights and feedback to influence global strategy and product direction

Drive adoption across the Amazon Ads portfolio — developing programs that deepen advertiser engagement across EU countries

Partner cross-functionally — working with Product, Marketing, Sales Leadership, and global SGTM peers to deliver a cohesive go-to-market approach

Address regional nuances — navigating the complexities of operating across multiple EU markets

Establish an effective operating cadence — driving accountability and data-driven decision-making through regular business reviews

Communicate with impact — translating industry trends and product developments into actionable insights for teams and leadership at all levels

Measure what matters — defining the right metrics to track EU GTM impact and reporting progress to stakeholders

Lead a high-performing team — hiring, developing, and inspiring a team of GTM specialists across the EU

Basic Qualifications

• Experience building and leading large teams and have worked in matrixed operating structures
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
• Experience in Go-To-Market, Business Development, Sales, or Consulting

Preferred Qualifications

• Experience managing and developing high performance teams

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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Company

• Amazon Online UK Limited

Job ID: A10564382