Growth Sales Lead – Commerce, TikTok ShopAds - GBS

Responsibilities
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

TikTok’s Growth organisation helps ambitious businesses and brands unlock their next stage of growth on TikTok. We work across a broad portfolio spanning emerging businesses, mid-market companies and selected enterprise merchants, combining deep market expertise, scalable commercial strategies and TikTok’s advertising and commerce solutions to accelerate growth.

Within Growth, our Commerce team is helping build the future of discovery commerce through TikTok Shop. We partner with some of the most exciting and fast-growing merchants in the market to help them build their business on TikTok — connecting content, commerce and advertising to drive sustainable GMV and revenue growth.

We are looking for a dynamic and entrepreneurial Sales Team Lead to lead our Commerce business across the UKI market.

This is a high-impact leadership role with responsibility for a team of Account Managers and the commercial performance of a strategically important growth market. You will own the UKI growth strategy, helping merchants scale through TikTok Shop while accelerating adoption of solutions including Shop Ads and GMV Max.

You will lead across the full merchant growth journey — from early activation and commercial readiness through to advertising adoption, GMV acceleration, monetisation and long-term strategic partnership.

Beyond delivering the business today, you will help shape how we grow tomorrow. You will identify market opportunities, establish scalable go-to-market strategies, influence product and operating models, and work closely with TikTok Shop, Product, Marketing, Operations, Enablement and other teams to unlock growth across the UKI ecosystem.

Our ideal candidate combines strong people leadership, commercial ownership and strategic thinking. You will be comfortable building in an evolving environment, creating clarity where the path is not always defined and translating market insight into action.

You will deeply understand merchants, the UKI ecommerce ecosystem and the commercial levers that drive growth. You will use data and customer insights to identify patterns, prioritise opportunities and build repeatable strategies that improve merchant and business outcomes.

Above all, you will build and inspire a high-performing team — developing talent, setting a clear vision and creating a culture of pace, ownership and ambition.

Responsibilities

• Aim for the Highest - Lead, coach and develop a high-performing team of Account Managers. Establish a clear market vision, raise the standard of commercial execution and create an environment where people can grow, challenge themselves and deliver exceptional merchant outcomes.
• Assume Ownership - Own revenue, GMV, Shop Ads adoption and merchant growth across the DACH market. Translate business objectives into a clear market strategy, identify the highest-impact growth opportunities and drive disciplined execution against ambitious goals.
• Shape the UKI Growth Strategy - Develop a deep understanding of the UKI ecommerce and commerce landscape. Identify market opportunities, merchant segments and growth levers that can accelerate TikTok Shop adoption and strengthen TikTok’s position within the market.
• Put Merchants at the Centre - Build trusted commercial partnerships with high-potential merchants. Ensure the team understands each merchant’s business, economics and growth opportunity and provides consultative support that moves them from activation to sustainable, scaled growth.
• Unlock the Full Commerce Opportunity - Help merchants connect commerce and advertising to maximise their potential on TikTok. Accelerate adoption of Shop Ads, GMV Max and other solutions that increase discovery, conversion, GMV and long-term value.
• Build for Scale - Turn successful merchant strategies into repeatable playbooks. Identify opportunities to improve segmentation, processes, tooling, operating models and commercial programmes so we can support a growing merchant base effectively.
• Have the Bigger Picture in Mind - Partner closely with TikTok Shop, Product, Marketing, Operations, Sales Operations, Enablement and other cross-functional teams. Bring the voice of the UKI market into broader strategy and ensure merchant insights translate into product and go-to-market improvements.
• Lead Through Change - Provide clarity and confidence as the business evolves. Help the team navigate changing priorities, new products and developing operating models while maintaining focus on the biggest commercial opportunities.
• Always Day 1 - Operate with curiosity, urgency and an entrepreneurial mindset. Stay close to merchants, competitors and the market, identify emerging opportunities early and translate them into action.
• Be a Champion of Inclusion - Build an inclusive team where different perspectives are valued and every team member feels empowered to contribute, challenge and grow.

Qualifications
Minimum Qualification(s)

• Experience in ecommerce, digital advertising, marketplaces, account management or commercial sales, with a strong track record of delivering customer and revenue growth, strong commercial acumen and experience owning revenue, customer growth or other significant business targets.
• People management experience, with demonstrated success building, coaching and developing high-performing commercial teams.
• Demonstrated ability to develop market strategies and translate strategic priorities into measurable commercial execution.
• Proven ability to use data to diagnose performance, identify growth opportunities and prioritise commercial actions.
• Experience operating in a fast-paced and evolving environment, with the ability to create clarity and maintain momentum through ambiguity and change.
• Experience developing processes, playbooks or operating models that improve commercial performance and enable greater scale.
• Strong cross-functional leadership skills, with experience partnering with Product, Marketing, Operations, Sales Operations, Enablement or similar teams.

Preferred Qualification(s)

• Experience within ecommerce, social commerce, marketplaces, retail media or performance advertising.
• Experience leading a commercial organisation across a broad customer portfolio, including mid-market, high-growth and enterprise businesses.
• Experience developing and executing market-level go-to-market strategies.
• Strong understanding of merchant economics and the commercial levers that drive acquisition, activation, engagement, monetisation and retention.
• Experience accelerating customer adoption of new products, platforms or commercial solutions.
• Proven ability to turn customer and market insights into scalable commercial programmes and playbooks.
• An entrepreneurial mindset and demonstrated ability to build teams and businesses through periods of rapid growth, transformation and change.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​