Growth Marketing Lead

Who you are

• We are seeking an exceptionally high performing growth marketer with the following skills and expertise:
• 9+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
• A proven track record of managing performance marketing programs at scale, including metasearch and/or programmatic/paid social, for one or more large, global consumer brands
• Deep understanding of feed-based marketing and the technical architecture underpinning metasearch and display channels
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
• Excellent cross-functional collaborative mindset that allows for deep collaboration with Country leads, Finance, Marketing Tech, and other stakeholders who may also work with key accounts
• Experience working with strong brand guidelines and an eye for high-quality creative execution
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Exceptional project management and organization skills, with meticulous attention to detail
• Proven experience working with globally distributed teams and a strong understanding of regional growth dynamics
• Comfort operating across time zones, including availability that overlaps with US Pacific time (PST)

What the job involves

• The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company
• As Growth Marketing Lead, Metasearch, you will play a critical role in managing and scaling our metasearch program across global markets. Your work will be critical to driving growth in our community of guests and hosts, with a particular focus on global expansion and new products and services
• We are seeking a world-class performance marketer to own and scale Airbnb's metasearch and display programs globally
• As part of the Growth Media team, you will manage strategic partnerships with premiere metasearch partners, develop and execute best-in-class programmatic and paid social strategies, and bring a deep technical fluency in feed-based marketing, bidding optimization, and experiment design
• The role demands superb attention to detail, a strong analytical foundation, and a track record of driving measurable impact through scalable, biddable media
• Success means maximizing the value of our digital media investments end-to-end — from channel strategy to execution to reporting — driving outsized growth for the global Airbnb brand and community
• Develop and execute a world-class global performance marketing strategy across metasearch and display channels (programmatic, paid social, and mobile) to exceed growth goals
• Develop and optimize bidding strategies to maximize revenue and efficiencies through best-in-class strategies
• Own account management for key metasearch partners, driving outsized growth through optimized placements, CTR improvements, and new partnership initiatives
• Flawlessly execute against campaign components to maximize efficiency, including technical setup of programs: audience management, creative testing, budget and bidding strategies
• Maintain a data-driven approach through continual optimization; leverage a strong background in experiment design and evaluation to exceed aggressive growth targets
• Lead end-to-end creative brief development and execution, collaborating closely with brand and creative teams to ensure an exceptional, high-quality bar for creative output
• Lead selection and execution of regional pilots across both channels
• Partner with Leadership and Engineering to ideate on opportunities to improve channel performance, particularly in the AI innovation space

Benefits

• Paid volunteer time
• Health food and snacks
• Generous parental and family leave
• Learning and development
• Annual travel and experiences credit