EMEA Music Programming & Promotion Product Manager - SoundOn - Paris

Responsibilities SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytics and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!

TikTok's all-in-one platform for music creators:

• Distribute your music globally on TikTok and all major streaming services

• Maintain 100% ownership and receive 100% royalties*

• Promote your music and reach global audiences

TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streaming, hit charts and brand collaborations.

Responsibilities

• Plan and support the regional roadmap for music programming and promotion tools and features within SoundOn and TikTok, informed by market needs and creator behaviour.

• Partner with global product and EMEA music-promotion teams to influence development priorities and localisation of promotional tools, formats and creator experiences.

• Define, test and scale music-programming frameworks (e.g. genre- or region-based campaigns, editorial moments, creator-led launches) that improve music discovery.

• Plan and implement thematic or event-based programming calendars (e.g. cultural moments, TikTok trends) to spotlight artists and content across the platform and supporting owned social channels where relevant.

• Curate music-content line-ups for featured promotional slots, editorial campaigns and algorithm-informed placements, ensuring diversity, genre balance and cultural relevance.

• Act as the regional point of contact between music-promotion/partnership and product teams, providing structured feedback loops and product insights derived from artist needs, campaign performance and regional music trends.

• Partner with data teams to track campaign impact, creator-activation effectiveness and user engagement across product surfaces, translating insights into actionable feature suggestions, programming priorities and product OKRs.

Qualifications Minimum Qualification(s):

• 3+ years of experience in music content, digital music promotion, product operations, or creator platform marketing.

• Deep understanding of TikTok, short-form content, and the music landscape in EMEA.

• Strong experience working with cross-functional teams, including product, promotion and marketing.

• Experience managing or supporting digital music campaigns and/or creator programming initiatives.

• Analytical and insight-driven mindset; comfort working with campaign data, performance metrics, and product testing results.

• Excellent organizational and communication skills; able to align internal stakeholders and external partners.

• A passion for music, artists, and technology.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​