Director of Brand & Content Marketing

Who you are

• Master's degree or above in a relevant field
• Demonstrated experience of running effective and efficient cross-channel, cross-country launches, projects or campaigns
• ​​Demonstrated hands-on experience with social-focused marketing activations (on-ground and online)​
• Demonstrated experience of working in an interface role, collaborating with internal and external stakeholders from different levels e.g. project manager, coordinator or creative manager
• Experience with using AI technology to raise the bar on marketing campaigns
• Preferred Qualifications
• Experience in Business English skills, both verbal and written
• Experience with a large-scale digital/ecomm/entertainment company, preferably with a subscription-based business model in B2B or B2C set ups
• Fluency in German and knowledge of other European languages (e.g. Italian, Spanish, or French)
• ​​Experience with talent and creators management, including identifying, partnering with, and managing influencer and creator relationships​
• Well organized, with excellent attention to detail
• Data-driven mindset

What the job involves

• The Brand & Content Marketing team is guided by four core values
• As Storytellers, the team builds meaningful connections through compelling narratives and brand activations that inspire fandoms
• Being Globally-Minded means creating value for listeners everywhere while maintaining awareness of diverse marketplaces and cultural nuances
• The team is AI-Forward, leveraging technology to create authentic, scalable relationships with audiences while enhancing human connections
• Finally, the team is Data-Driven, measuring success through tangible outcomes including brand metrics, audience growth, engagement rates, and customer advocacy
• The Director, Brand and Content Marketing Europe, manages cross-country marketing initiatives supporting various paid media, organic social and on-ground campaigns
• This role focuses on growing Audible's membership through growing customer acquisition and increasing member engagement through brand and content marketing initiatives across Europe
• They will regularly coordinate between not only teams in different marketplaces but also different functions like media, creative, performance, customer engagement, content, business etc
• Projects will primarily be marketing campaigns with specific focuses social media first campaigns and on ground/online activations for EU marketplaces
• They will also spearhead and shape the strategic direction of Audible's social media agency for Europe, driving innovation and impact across 4 marketplaces
• This position is a 14-month fixed-term contract.​
• As the Director, Brand and Content Marketing Europe, you will..
• Drive awareness, consideration and love for Audible, through marketing campaign conceptualization, execution and measurement for multiple marketplaces in EU, leveraging owned, earned and paid channels
• Co-create and manage campaigns with external partners (creative agencies, media agency, freelancers) and internal partners (content, business and all marketing teams)
• Lead the strategy and own the ongoing management of the EU social media agency, defining the social media roadmap across platforms, championing initiatives (test-and-learn/pilots) that drive brand familiarity, consideration and audience engagement, and ensuring consistent brand voice and creative excellence across all social touchpoints​
• Leverage talent and creator partnerships to maximize reach and visibility of campaigns, identifying and cultivating relationships with relevant influencers, content creators, and brand ambassadors to amplify storytelling and drive authentic audience engagement across social and digital channels​
• Collaborate closely with the media team to provide relevant input for media planning and execution​
• Support localization (assets, translations, titles etc.) for campaigns that span multiple marketplaces and/or originate outside EU marketplaces
• Advocate and champion AI-first approaches across what we do including guiding creative development, project management, measurement and social media experimentation to scale the depth and width of content marketing initiatives
• Support campaign-related research, measurement and reporting for local and global Brand and Content Marketing teams
• Ensure projects are fulfilled within set plan, budget and timing, while tracking and reporting this information for internal stakeholders
• Partner closely with global, regional and local content marketing teams to ensure knowledge sharing and cross-implementation of innovative, out-of-the-box ideas