Digital Marketing Specialist (Metasearch)

• The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com’s presence and success on major price comparison platforms
• Operating at the intersection of advertising strategy and the dynamic travel industry, this position requires a blend of analytical acumen, relationship-building skills, and project management expertise
• The primary focus revolves around the management of Cost-Per-Click (CPC) based advertising campaigns across leading Metasearch engines such as Trivago, Tripadvisor, Kayak etc., directly influencing Booking.com’s Metasearch strategy and overall market competitiveness
• This position resides within the Global Performance Marketing Department
• Strategic Partnership Development: Cultivate strong relationships with Metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth. Identify new product opportunities
• Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams (bidding, analytics, product/tech). Regularly report performance, analyze trends, and adapt strategies
• Project Leadership: Own Meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication
• Data-Driven Decisions: Use advanced analytics tools to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments
• Oversee the daily management of strategic advertising campaigns on meta search platforms
• Manage external stakeholder relationships with Metasearch partners
• Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement
• Utilize data-driven insights to determine and prioritize tasks that maximize team and company value
• Collaborate with global and cross-departmental stakeholders, both internal and external
• Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs
• Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI)
• Generate and execute innovative digital marketing strategies and solutions

Benefits

• Health insurance
• Free access to Headspace for you and your loved ones
• Global Employee Assistance Program
• Meditation and Breastfeeding rooms at the office
• Booking Cares - 2 days per year to volunteer and learn
• Life insurance
• Disability insurance
• Pension plan
• Annual paid time off
• Parental leave - 22 weeks
• Grandparent leave - 10 days
• Care leave - 10 days
• Bereavement leave - up to 4 weeks
• Anniversary leave
• Working from Home Furniture and Ergonomic Support
• Working from Abroad - up to 20 days per year
• Discounts & Wallet credits to spend on our products
• Upgrade to Booking.com Genius Level 3
• Friends & Family Booking.com discount vouchers
• Free access to online learning platforms
• Development and mentorship programs to support career growth
• Access to trainings and workshops
• Team development opportunities
• Local discount programs
• Game rooms in offices
• On-site meals, coffee and snacks including vegan options- Proven experience in managing external partnerships
• Basic understanding and practical experience with analytics and SQL
• Experience using data visualization tools like Google Data Studio, Tableau or similar platforms
• Proficiency in Excel/Google Sheets
• Proficient in English (written and verbal communication); knowledge of additional languages is a plus
• Strong business acumen and familiarity with key digital marketing performance indicators (KPIs)
• Excellent project management skills with the ability to effectively prioritize tasks
• Minimum of 3 years of experience in digital marketing, Paid Social, CPC, PPC, Programmatic Display kind of role
• Strong stakeholder management and influencing abilities- Application and CV Review
• Recruitment Phone Screen
• Business Interview 1
• Business Interview 2
• FIT Interview
• Hiring Decision