Creative Marketing Manager, Consumer AI Marketing (German, English)

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Hamburg, Germany; Munich, Germany . Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience working in a creative discipline.
• Experience managing creative, social, and production agencies.
• A portfolio of creative work displaying experience in creative direction, campaign management, and brand strategy within a creative agency or marketing team.
• Ability to communicate in German and English fluently as this is a customer-facing role that requires interactions with local stakeholders.

Preferred qualifications:

• 8 years of experience in brand marketing or a creative agency ecosystem.
• Experience working effectively within a complex, matrixed organization.
• Experience in consumer technology.
• Demonstrated track record of managing ATL and social campaigns end-to-end.
• Understanding of Google brands, brand standards, and delivering high-quality creative work.

About The Job As a Creative Marketing Manager for Consumer AI Marketing in Germany, you will drive local creative strategy and campaign execution across Gemini, Google Search, and Consumer Apps. You will be responsible for translating global brand platforms into locally resonant work that demonstrates the everyday utility and value of our products. You will require sharp creative taste and judgement, deep expertise in end-to-end campaign management, and the ability to drive high-impact brand, media, and culture partnerships across Germany.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Germany: €116000 - €118000 (EUR) + 15% bonus target + equity + benefits

Responsibilities Learn more about benefits at Google .

• Lead the local interpretation and execution of global brand platforms across consumer AI workstreams, ensuring strong cultural resonance in Germany.
• Drive human-centric storytelling that translates complex AI technology into relatable, everyday consumer benefits.
• Manage ATL and social campaigns end-to-end, from initial strategy and creative concept through to final production.
• Steer creative, social, and production agencies and manage day-to-day operations to ensure high-quality delivery.
• Build and execute brand, media, and culture partnerships that embed our products naturally into German pop culture.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .