Agency Partnerships Manager - London

Responsibilities The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies.

Responsibilities:

Revenue Partnership

• Establish and manage client relationships with Big media agencies

• Develop and execute a customer-led growth strategy

• Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients

• Bid optimisation, budget management / pacing management

• Build a pipeline of revenue

• Retain and grow revenue from advertisers

• Provide clients with the highest level of sales and customer service

• Collaborate with internal teams globally across product, marketing, legal and engineering

Campaign Planning and Management

• Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets

• Facilitate clients' ad campaigns from start to finish

• Manage internal account operations including account set up etc.

• Conduct live platform demonstrations

• Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problems

Product Management

• Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients

• Serve as an external TikTok product consultant

• Analyse data and glean insights to execute the client strategy and TikTok's marketing solutions

Qualifications Minimum Qualification(s)

• Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.

• Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).

• Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.

• Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).

• Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners.

• Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.

Preferred Qualification(s)

• A strong grasp of the creator economy, short-form video best practices

• A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.

• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

• Self-starter, fast learner with a can-do spirit

• The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up

• Demonstrated experience in working with cross-functional teams

• Experience managing holding company relationships with WPP or GroupM networks (ideally)

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​