TikTok Shop - Seller Growth Strategy & Operations Manager

Responsibilities The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

The Seller Growth team owns seller acquisition and incubation for merchants on TikTok Shop in Spain. As Strategy & Operations Manager, you'll design and run the seller missions, outreach programs, and other initiatives that take sellers through onboarding, listing, content creation, and ads — and then help them grow and scale on one of the fastest-growing e-commerce platforms.

You'll own growth strategy end-to-end for Spain: spotting the opportunity in the data, designing the program, and driving it through execution with cross-functional partners.

This role suits an Operations, Program, or Project Manager who thrives in a fast-moving environment and pairs a sharp analytical mind with strong execution.

• Design, execute, and iterate seller acquisition and incubation strategies for the Spanish market.

• Build differentiated growth playbooks across seller segments, running seller missions and seller outreach campaigns.

• Monitor growth metrics, spot trends, track budget ROI, and run attribution analysis to steer growth direction.

• Surface growth opportunities through data analysis and convert them into concrete solutions and plans.

• Turn ambiguous problems into solutions that improve processes and workflows.

• Run project and stakeholder meetings effectively — drive discussions to decisions and keep programs on track.

Qualifications Minimum Qualifications

• Fluent in Chinese and English — Chinese to work with internal teams based in Mainland China; English to work with local stakeholders and global cross-functional / product teams.

• Bachelor's degree or above, with 2+ years' experience in consulting, data analysis, user growth, or project management.

• Experience in at least one fast-paced startup or high-growth company.

• Hands-on with SQL and a data visualization tool (Tableau / Power BI); comfortable interpreting data to make decisions.

• Strong organizational and multitasking skills; able to prioritize across multiple projects.

• Excellent written and verbal communication.

Preferred Qualifications

• Experience in e-commerce, Ads, or another internet industry.

• Experience in seller growth and / or seller incubation.

• Spanish (working proficiency or above).

• Python for data analysis.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

​

Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​