SMB Account Executive (Client Management)

• Asana Client Management (ACM) fixes client delivery friction by centralizing briefs, approvals, and file uploads within a branded client portal powered by the Asana Work Graph
• We are looking for an Account Executive to sit at the forefront of this product launch, owning the go-to-market motion from day one and building the playbook the broader team inherits
• In this role, you will work directly with sales leadership and the product team to bring ACM to market, targeting a warm pool of existing Asana customers and net-new professional services accounts
• This is a unique opportunity to build a brand-new motion from the ground up at a company with over 170,000 existing customers
• Own the full sales cycle for agency and professional services buyers, from prospecting through close
• Build pipeline through outbound to a named book across primary verticals: Advertising & Marketing, Media, Digital Services, Design & Creative, and PR
• Convert inbound PQLs from the self-serve trial population with rapid, context-aware responses referencing specific in-product behavior
• Run multi-threaded outbound to COOs, Heads of Delivery, and Heads of Client Services using tailored, signal-based outreach
• Work a mix of existing Asana customers expanding into ACM and net-new accounts displacing competitors in fast-paced deal cycles
• Partner with the solutions engineer in your pod for technical demos, platform configuration, and multi-stakeholder deals
• Feed discovery learnings back to the product and go-to-market teams to help shape how ACM is positioned at scale
• Document what works and build the playbook the broader SMB team runs on

Benefits

• Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
• Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
• Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.- Strong discovery instincts with the ability to map out how work moves from a client request into production
• Experience selling to COOs, operations leaders, or delivery heads at professional services firms who care deeply about margin and capacity
• Able to explain why AI operating on a client-portal trigger layer is structurally different from operator-initiated tools
• Understanding of AI LLMs and GPTs, and ability to articulate their business applications
• Preferred: Experience with incubation or early-stage go-to-market, familiarity with the agency technology landscape (PSA tools, project management, etc.), and a background in competitive displacement
• Proficiency with Salesforce, Outreach (or equivalent), and Sales Navigator
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• 2+ years of quota-carrying SaaS sales with consistent performance in the €5K–€25K ACV range
• Proven ability to run multi-threaded deals across two to three personas at the same account