Senior Product Marketing Manager

KEY RESPONSIBILITIES

Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches feature updates and key initiatives ensuring alignment with business goals and growth targets.

Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.

Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities and translate these into clear compelling messaging for different customer segments.

Content Development: Collaborate with content demand gen and product teams to build assets including one-pagers web copy email sequences and case studies.

Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g. content creation PR outreach influencer marketing email marketing).

Community amplification : Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products build brand awareness and engage with users.

Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

BASIC QUALIFICATIONS

1. 6+ years of product marketing experience in technology companies with at least 2 years in the crypto/Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology cryptocurrencies and the broader Web3 ecosystem.Experience with competitive analysis market research and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse global team.Comfortable in a startup environment where priorities shift and speed is key.

5. Exceptional communication and storytelling skills with both technical and creative expertise.