Senior Marketing Manager

Who you are

• A successful candidate will have strong writing, communication and project management skills, along with a proven track record executing integrated campaigns that drive customer education, registration, engagement, and retention
• The ideal candidate will be an experienced marketing manager who can think strategically and execute flawlessly
• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

What the job involves

• This role is part of the Amazon Business marketing team
• Our vision is to establish Amazon Business as the most recognized B2B brand
• We are looking for a Senior Marketing Manager to join our Marketing team, driving customer registration and acquisition programs among existing customers at scale through multi-channel marketing campaigns that deliver the right message, at the right time, every time
• You will be responsible for owning the Commercial, Public and Strategic new customer registration strategy and plan across UK & Europe
• This includes; understanding customer and market insights, building and scaling compelling new to brand customer-focused programs
• The ongoing development, execution, and optimisation of marketing campaigns and programmes
• As well as working and influencing across a wider range of Global and pan-European stakeholders; across Product Marketing, Brand and Creative, Business Development, as well as external agencies
• Own the development, production, and optimisation of integrated campaigns, focused on key Amazon Business themes and products that are designed to increase customer registration and acquisition
• Build scalable processes and mechanisms to allow for pan-EU execution across various countries, including program KPI definition and reporting
• Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies
• Partner with external agencies in support of campaign asset creation and execution
• Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision making for campaign optimizations
• Manage marketing budgets for EU, optimizing resource allocation and vendor relationships to maximize ROI across programs
• Work closely with the Global Marketing team to ensure EU efforts are aligned with broader strategies and objectives, serving as the primary connector between regional execution and global vision
• Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results — including regular business reviews with performance metrics and KPIs
• Coach and develop team members, set clear expectations, provide feedback, and create growth opportunities to build a high-performing marketing function