Senior ABM Manager

RevenueCat removes the headaches of building and scaling in‑app subscriptions.

Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps we process $12B+ in annual purchase volume and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We’re a remote‑first crew of 150+ spread across 25+ countries and guided by values we actually practice: Customer Obsession Always Be Shipping Own It and Balance.

If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid) you’ll fit right in.

THE ROLE We’re hiring a Senior ABM Manager to help RevenueCat speak to engage and build pipeline with established consumer apps.

This is not your standard “own the funnel” demand gen role.

And it is definitely not the kind of ABM where you buy a list launch ads hand accounts to a BDR team and hope enough people agree to a demo.

RevenueCat doesn’t run that kind of GTM motion.

We’re a marketing-led inbound-first company with a lean technical sales team.

Our sales motion is consultative by design: engineers and account managers helping product engineering and growth teams understand the tradeoffs of app monetization not pushing people through a generic enterprise SaaS sales process.

Your job is to create the kind of campaigns experiences and account-specific moments that make the right people want to talk to us.

You’ll work closely with Cameron https://www.linkedin.com/in/c-mcallister/ our sales team events content product marketing and RevOps to build the next version of ABM at RevenueCat.

We already know many of the accounts we care about.

We already have a strong market position.

We have thousands of engaged contacts in our CRM and a history of creative campaigns events data reports and account-based plays that have worked (and plenty that haven’t).

Now we need someone to turn that raw material into a more deliberate repeatable and creative pipeline engine for larger apps.

On any given day you might be dissecting the monetization flow of a top-grossing fitness app turning State of Subscription Apps data into a private benchmark report for a target category vibe-coding a personalized landing page for a strategic account or building an AI workflow that turns account signals into a useful sales play.

ABM at RevenueCat should not feel like ABM anywhere else.

If it looks like a generic SaaS ad we probably don’t want to do it.

WHAT YOU’LL BE RESPONSIBLE FOR Building the strategic account engagement engine We know who most of the “big apps” are.

Your job is to help us understand what they care about how to reach them and what RevenueCat can uniquely help them do.

You’ll help map prioritize segment and activate target accounts across the consumer app ecosystem: health and fitness productivity education AI-native apps dating media streaming gaming and other categories where monetization complexity is a real challenge.

You’ll go deeper than firmographics.

You’ll care about what monetization model an app uses how mature its subscription strategy is whether it is testing web funnels what its paywall experience looks like how its app store reviews talk about pricing what its product and growth teams are hiring for and where RevenueCat might credibly help.

Creating ABM plays that do not feel like ABM You’ll architect 1:1 and 1:few campaigns that feel useful researched and hard to ignore.

We are not looking for “Dear {{First Name}} noticed you work at {{Company}}.” Instead this could mean building a category-specific benchmark experience for scaled fitness apps creating a personalized “what we’d test next” page for a target account sending a private data readout to a growth leader or helping design an invite-only discussion for product and engineering leaders dealing with the operational messiness of app monetization at scale.

Earning mindshare and trust with the “big app” ecosystem Big apps are different beasts.

They often have subscription infrastructure already.

They may have built internal tooling years ago.

They may have different teams owning app store billing web checkout product catalogs pricing experiments reporting lifecycle campaigns and support.

They may not want to rip and replace anything.

They may be interested in RevenueCat precisely because we can now help them add value around their existing setup through products like web funnels remote paywalls and more robust product catalog management.

You’ll become one of the people internally who lives and breathes this world.

You’ll help us understand what established apps care about where they struggle what they misunderstand about RevenueCat and what messages actually earn attention from product engineering and growth leaders.

Partnering closely with Sales You’ll work directly with Chris https://www.linkedin.com/in/chrisfree/ Amanda https://www.linkedin.com/in/amadaras/ and the sales team to turn field feedback into better campaigns.

That means listening to what prospects are actually asking understanding where deals get stuck identifying which objections are perception problems versus product gaps and building targeted plays that open doors or accelerate active conversations.

You will not be throwing leads over the wall.

You’ll be in the account strategy conversation.

Building AI-native GTM workflows Our ABM foundation is functional but not particularly solid.

Some of the current process is duct-taped together.

That is part of the opportunity.

You’ll help rebuild pieces of the system in a more AI-native way: account research signal monitoring landing page generation campaign orchestration reporting and nurture flows.

We want someone who sees AI as a way to make GTM more personal more useful and more creative.

Owning the account journey from “mapped” to “in conversation” You’ll help define the metrics that matter.

That likely includes target accounts mapped contacts identified meaningful engagement meetings booked opportunities created assisted pipeline and ABM-sourced pipeline.

Quality matters more than volume.

RevenueCat already knows how to drive broad engagement.

This role is about translating our market position into high-quality conversations with the right accounts.

WHAT THIS MIGHT LOOK LIKE IN PRACTICE You might build: - A personalized monetization teardown for a scaled education app showing where RevenueCat could help them test faster without ripping out their current subscription infrastructure. - A private benchmark brief for 50 large health and fitness apps using RevenueCat data to show how their category behaves differently from the broader subscription market. - A post-App Growth Annual follow-up motion where strategic accounts receive tailored takeaways based on the sessions workshops or product areas most relevant to their business. - A first-party event motion built with the Events team: identifying the right target accounts partnering with Sales on invite strategy and helping build the pre- and post-event follow-up that turns a private dinner roundtable or workshop into measurable pipeline. - A 1:1 landing page for a target account that explains how RevenueCat’s newer products – web funnels remote paywalls product catalog management – could complement their existing stack. - An AI workflow that monitors target accounts for relevant signals: app updates pricing changes SDK installs hiring patterns product launches or public comments from their team. - A campaign that takes a very RevenueCat brand moment (something playful like Shipaton or the Paywall Speed-Building Championship) and adapts it for a more senior scaled-app audience without making it boring.

WHAT SUCCESS LOOKS LIKE Within the first month you’ll: - Get hands-on with RevenueCat’s product customer base and current GTM motion. - Build relationships with the broader GTM team: Paid Marketing Content Sales Events Product Marketing and RevOps. - Audit our current ABM foundation: target account lists CRM data engaged contacts past campaigns event motions reporting and the duct-taped workflows that need to be improved. - Sit in on sales calls and account strategy conversations to understand how larger apps evaluate RevenueCat. - Study the established app ecosystem: who the major players are how different app categories monetize and where RevenueCat’s perception needs to evolve. - Ship your first small-but-useful contribution: maybe a campaign concept a workflow improvement or a quick account activation play.

Within the first 3 months you’ll: - Run at least one end-to-end ABM play for a strategic account segment or cluster of named accounts. - Define an initial account journey model from mapped to engaged to meeting to opportunity. - Begin owning an assisted pipeline number with a clear point of view on how we should measure quality account engagement. - Build a strong feedback loop with Sales so campaign ideas are grounded in what the team is hearing in the field. - Propose a roadmap for taking RevenueCat’s ABM efforts to the next level. - Rebuild at least one messy GTM process into a more scalable AI-native workflow.

Within the first 6 months you’ll: - Launch multiple 1:1 or 1:few plays that generate meaningful engagement with target accounts. - Partner with Events and Sales on at least one strategic account experience — such as a private dinner roundtable workshop or conference-adjacent activation — with clear goals around target account attendance opportunity creation pipeline influence and post-event follow-up. - Work with Content or Product Marketing to turn RevenueCat data product launches or customer insights into assets that speak directly to larger apps. - Build reusable campaign frameworks that can be adapted by category use case persona or account stage. - Help the GTM team get sharper on how we talk to established apps that do not want to rip and replace their current setup. - Show early evidence that ABM is creating higher-quality conversations and pipeline.

After 12 months you’ll have: - Built a repeatable ABM engine for strategic consumer app accounts including frameworks we can iterate on - Grown ABM-sourced and ABM-assisted pipeline. - Helped RevenueCat show up more credibly with larger established apps. - Become one of the internal experts on how big apps operate what they care about and how we should engage them. - Created account plays that Sales actually wants to use because they lead to better conversations. - Established a system for learning from every campaign event and account interaction so the program gets smarter over time.

WHAT WE’RE LOOKING FOR You might be a good fit if you - Have 5+ years of experience in demand generation ABM integrated campaigns or a related GTM role. - Have built pipeline with strategic accounts before especially in a high-quality account-specific motion. - Are AI-native in how you work.

You are already using AI to research write build automate analyze or orchestrate campaigns. - Have taste.

You know when something feels generic over-automated too salesy or too much like every other SaaS campaign. - Are excited by consumer apps.

You notice paywalls.

You have opinions about onboarding and why one app monetizes better than another.

You are curious about pricing app store dynamics subscriptions churn web funnels and growth loops. - Experience using tools like Salesforce Clay and 6sense THIS ROLE IS PROBABLY NOT FOR YOU IF - You want a large BDR team to brute-force account engagement. - You measure success primarily in lead volume. - You think “enterprise marketing” means making things more formal more corporate and less interesting. - You need every process to be fully built before you can make progress. - You are uncomfortable getting hands-on with copy tools landing pages data workflows events and sales feedback.

BONUS POINTS IF YOU HAVE - Experience in mobile apps consumer subscriptions or developer tools - Familiarity with subscription growth concepts like conversion rate optimization paywalls pricing experiments app-to-web flows and lifecycle marketing - Experience building executive dinners roundtables workshops or event-led account plays. - A track record of using AI to make GTM workflows faster smarter or more personal.

WHAT WE OFFER: - Competitive equity in a fast-growing Series C startup backed by top-tier investors including Y Combinator - 10-year window to exercise vested equity options - Fully remote and flexible work environment - 4-5 weeks of suggested time off annually for mental physical and emotional recharge - $2 000 USD for workspace setup and $1 000 USD annual stipend for continuous learning Curious about the interview process?

Discover more in our blog post https://www.revenuecat.com/blog/company/how-we-hire-at-revenuecat/ about how we hire and learn tips to help you succeed.