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Principal AI Content Designer

Wise
staff
Location

London, United Kingdom

Work Type

Onsite

Seniority

staff

Posted

March 18, 2026


Total Compensation
€214,500
Yearly Savings (Comfortable)
€91,693
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Job Description

Who you are

  • You’re an accomplished and experienced Principal Content Designer with extensive experience shipping world-class products
  • Strong interest and foundational understanding of AI, including as part of user-facing products and as part of your content design process
  • You’re comfortable navigating complexity and ambiguity — and can successfully collaborate in this environment
  • You have an eye for quality, and know what to focus on to drive it up
  • You’re influential, inspiring, and able to work with others in a culture that values autonomy and empowerment
  • You have willingness to give and receive constructive feedback
  • You’re highly empathetic, both to customers and the people you work with
  • You’re a trusted partner, building effective relationships with your peers across the business

What the job involves

  • How should global money work? How do you take a complex, stressful experience and make it simple, calming even? How do you challenge the way it’s always been done?
  • How do you think in a human-centred way to ship automated systems you’re truly proud of?
  • These are just a few of the challenges an AI Principal Content Designer will work on as part of Wise’s global mission to build an open, fair, and human financial system. Right now we move £6 billion every month for over 12 million people, and as we scale, our systems must get more complex to tackle the challenges of adversarial AI
  • You’ll be figuring out how to harness the potential of AI to scale your impact as a content designer, quickly test and iterate on your ideas with a huge degree of freedom and flexibility, and learn as part of your day-to-day work as this technology evolves
  • You’ll also lead content design strategy in our org, working across the cross-functional teams that make up FinCrime. You’ll help keep Wise safe and secure for our customers, and balance meeting regulatory obligations with building world-class customer experiences
  • Together with your team, you’ll identify ways to use AI to improve the way we support our customers, and with your fellow content designers, how to leverage AI as part of your design toolkit
  • You’ll collaborate with your design, data science, product, and engineering partners to set the vision and strategy, and coach teams to deliver it
  • You’ll be influential in your product area, understanding and prioritising content needs and delivering on the most impactful projects across multiple teams
  • Working with design leaders from other squads, you’ll standardise and systematise experiences for customers
  • Using your content skills, you’ll level up content design quality and maturity across the FinCrime squad
  • Part of the Content Guild, you’ll regularly collaborate with the content community across Wise
  • Own the squad’s content end-to-end, and steer the strategy and direction
  • Elevate product and content quality — you define what good looks like in the squad, and demonstrate it with everything you ship
  • Be part of a positive change in the world. We’re fixing a broken system, and putting people and businesses in control of their money

Benefits

  • Stock: At Wise, we’re all invested in our mission. And through our individual roles, we each take ownership of achieving it. That’s why, alongside your salary, we grant Restricted Stock Units (RSUs) to all Wisers, so we can all share in our success
  • Paid sabbatical: It's a marathon, not a sprint. We know working at Wise is challenging and all our people go above and beyond for our customers.

That’s why, after 4 years at Wise, you’ll have the option to take a sabbatical. You’ll get 6 weeks’ paid time off and £1,000 financial support

  • Work from anywhere: After your first 6 months, most people can work virtually from (almost) anywhere in the world for up to 90 days a year: Yep, just about anywhere on the planet. This gives you the flexibility to visit your family, or travel and experience living the way many of our customers do. And of course, use our product while you’re at it
  • Me Days: You get 3 ‘me days’ per year to help you manage your life. This can be used for whatever you like — perhaps to take the dog to the vet, to pamper yourself, or take your Mum on a day out. It’s completely up to you. Me days are prorated in your first year, based on your start date
  • Parental leave: We offer a minimum of 18 weeks (or 4 months in Estonia) of fully paid parental leave for birth or adoption, if a person has been at Wise for 1+ year at the due date or adoption date. This applies regardless of gender, or your partner’s parental leave policies
  • Professional development fund: There’s no shortage of growth opportunities at Wise and it’s up to you to choose how you want to develop your skills to get there. That’s why all our employees have a dedicated yearly allowance to boost their professional development
  • Flexible working: We know that teams and individuals all have different needs depending on what they need to deliver, as well as their personal circumstances. That’s why we have company-wide principles around flexible working and our teams set their own guidelines too. We expect new joiners to be in the office most days to build connections and learn from colleagues for their first six months
  • Creative workplaces: We design our offices to be enjoyable spaces, where everyone can do their best work. Many are dog-friendly, with massage chairs, games areas and more. We encourage cross-team relationship building through weekly or bi-weekly team lunches, snacks and drinks. Plus regular social events and activities that Wisers can get involved in, such as running club, yoga, gaming or pottery
  • Mission Days: Mission Days is an opportunity that happens twice a year for many of our Wisers to connect around the globe, come together and foster relationships. From the diverse and inclusive atmosphere to the thoughtfully designed collaboration, you’ll experience the power of networking, cross-team collaboration, and gaining a global perspective that propels Wise’s mission forward
  • Compassionate and sick leave: There may be times when you need to care for another, have a family emergency that you weren’t expecting, or a bereavement. We offer 5 paid days of compassionate leave per calendar year. Of course, you may need more than that, and this will be reviewed on a case-by-case basis. We also offer 10 days leave on full pay for any Wisers affected by pregnancy loss, ​​including those who are partners or surrogate mothers. Wise offers up to 15 paid sick days each year
  • Employee Assistance Program: This free, confidential service is there to support you with anything that’s on your mind. Whether you need mental health support, financial or legal guidance, help with a family issue or how to manage your work-life balance – their experts are on hand to provide you with the help you need. This service is available 24/7 over the phone, online or face to face
  • Holiday/Vacation: Wisers in all locations get a minimum of 33 days paid time off per year, including local public holidays, to rest, relax and recharge your batteries
  • Employee Referral Scheme: This is an initiative that encourages you to help us find potential new joiners through your own networks. And as a reward, we pay a bonus for all successful hires
  • Volunteering day: As a mission-driven and socially responsible organisation, Wise encourages employees to support their community. We offer a day each year for you to volunteer with an organisation of your choice
  • Social get togethers: As well as regular team lunches and get togethers in the office, we also have a 'fun budget' of £30 (or local currency equivalent) per Wiser per month to connect with our teams, in person or virtually.
  • Paid time off: 36 days PTO (holiday, paid time off) per year, including paid public holidays
  • Life insurance: We’ll provide you with 1x the amount of your salary up to $200,000 in paid Life and Accidental Death and Dismemberment (AD&D) coverage
  • Short and long-term disability coverage: Wise will provide you with paid short-term and long-term disability coverage
  • Health plan benefits: If you’re a full-time employee, you’re eligible to enroll in insurance coverage within your first 30 days of employment. The coverage options include, but are not limited to, medical, dental, vision and supplementary coverage
  • 401(k): Save towards your retirement with our 401(k) plan. Wise will match 100% of your contributions from 1-2% and 50% of your contributions from 3-6%
  • Commuter benefit (NYC only): You can enroll in a Commuter FSA that will set aside tax-free funds from your paycheck that can be used towards eligible commuter transit
  • Dog-friendly: You’re welcome to bring your well behaved friends to the NYC office. Unfortunately our Austin office doesn't allow pets
  • Annual leave: 25 days paid holiday + UK paid bank holidays per calendar year. This is prorated for those who work part-time and/or started midway through the year
  • Maternity leave: Get an extra 8 weeks’ maternity leave on top of the 18 weeks’ global minimum. So that’s 26 weeks total leave at full pay, plus an additional 13 weeks at statutory maternity pay
  • Life Insurance: All Wisers get life insurance at 4 times your salary
  • Private medical insurance: We provide a private medical coverage plan, where the only cost for you is any excess and the associated tax. You’re also able to cover your partner or family for an additional fee
  • Income protection insurance: All Wisers are covered for 60% of income after six months of illness
  • Critical illness insurance: Protect yourself in case of serious injury or illness through this self-funded, salary sacrifice benefit offered at preferential rates
  • Dental Insurance: Protect your teeth with discounted, self-funded insurance for you and your family
  • Eyecare vouchers: Check your eye health and eye sight, as well as get access to free glasses and 15% discount on upgrades
  • Flu vouchers: Free flu vaccine vouchers each year
  • Financial education programme: All Wisers can access free one-to-one financial consultations, online resources and regular masterclass sessions to understand their personal finances and find answers to common issues
  • Pension: Save towards your retirement with our contributory pension plan. When you contribute 3% upwards, Wise will contribute 5% on top
  • Season ticket loan: Save on transport costs to and from work with our Annual Season Ticket Loan
  • Cycle to work scheme: Hire a new bike, along with equipment, and spread the cost over 12-months while making savings on tax and National Insurance. Deductions are taken from your monthly pay
  • Gym membership: Get discounted membership at over 3,000 of the UK’s leading gyms, boot camps and yoga studios
  • Charitable Giving: Donate to charities, tax free, directly from your payslip
  • Travel insurance: Get discounted, self-funded protection for you and your family for unlimited trips. Winter sports and scuba diving included
  • Dogs: We’re a dog friendly company. You’re welcome to bring your well behaved friends to the office
  • Sauna and terrace: We have an in-office sauna and a terrace you can use to relax and hang out with your team
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