PR Manager

Who you are

• Amazon is seeking an experienced, driven and creative individual as a PR Manager for the retail function in the UK
• The candidate should demonstrate a proven track record for managing effective consumer campaigns for large, fast-moving organisations in the UK, including delivering earned media, social media, and influencer relations activity
• They will have a deep understanding and connection to the earned and social media landscape in the UK, be passionate about their craft, be an excellent writer, and have an ambition to do great, meaningful work
• The successful candidate will be able to collaborate closely with teams throughout the business, as well as with stakeholders outside the business including media, influencers, creators, and agency partners. They should enjoy working in a fast-paced, start-up culture, and will have extensive experience in either an agency or in-house role
• Media expertise: Understanding of the media & social media landscape
• Strategic thinking: Align PR activity with business objectives
• Collaboration: Work effectively in a team environment
• Bias for action: Take initiative to drive projects forward, maintaining high standards
• Leadership: Guide agency partners and demonstrate PR value to senior stakeholders
• Adaptability: Thrive in a fast-paced environment
• Decision-making: Advise on appropriate actions and manage media inquiries
• Experience in professional communications or public relations
• Experience developing successful marketing or communications campaigns
• Experience measuring and reporting on the effectiveness of PR programs
• Extensive experience in agency and/or in-house roles

What the job involves

• Responsible for delivering campaigns for large scale shopping moments, including events like Prime Day and Black Friday, and creating activity that demonstrates the value customers get while shopping with Amazon. The successful candidate will be a key member of the UK Comms team, reporting to the Head of Consumer Communications for the UK
• Develop and manage integrated PR campaigns around key retail moments
• Deliver campaigns and launches around shopping innovations
• Write campaign plans, messaging, and media-facing materials
• Build relations with key media, and be able to pitch and secure top tier coverage
• Provide counsel to internal executives on PR challenges and opportunities
• Collaborate with agencies and wider international teams to devise and implement PR activity
• Work with internal teams across the business to deliver projects to deadline
• Manage fast-moving, complex PR challenges from both the business and the media
• Support with issues management related to the UK retail business