Lifecycle Marketing Specialist, Drivers

About Bolt Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19-year-old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries.

From ride-hailing and food delivery to scooters, e-bikes, and car-sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than €1bn in funding.

And we're just getting started.

Why join Bolt?

• Build the future of mobility and help transform how people live and move in cities.
• Tackle challenges at scale that span technology, operations, regulation, and growth.
• Take real ownership early. Small, lean teams mean your decisions matter from day one, and you'll learn fast alongside some of the best people in the industry.
• Join one of Europe's leading technology companies, backed by world-class investors including Sequoia.

About The Role As a Lifecycle Marketing Specialist for the Drivers team, you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.

Main Tasks And Responsibilities

• Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
• With the help of the Lifecycle Marketing team, co-manage over 6000 automated messages, including the copy, visuals, and target audiences
• Work closely with local teams to localise communications’ content and visuals
• Set up and analyse communications A/B tests and make data-driven decisions based on the results
• Analyse existing communications and implement new messaging campaigns for active and churned users

About You

• You have proven years of experience in marketing, product, or a related field
• You have excellent English copywriting skills
• You bring strong project management skills
• You take a data-driven, customer-centric approach to tracking and analysing campaign performance
• You have experience managing lifecycle/email campaigns and communicating with large audiences
• You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches

Why you’ll love it here

• Play a direct role in shaping the future of mobility.
• Impact millions of customers and partners in 600+ cities across 50+ countries.
• Work in fast-moving autonomous teams with some of the smartest people in the world.
• Accelerate your professional growth with unique career opportunities.
• Get a rewarding salary and stock option package that lets you focus on doing your best work.
• Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.

Some perks may differ depending on your location and role. At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

Everyone is welcome Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age, or disability.

We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.