CRM Manager - Wealth

About Tide

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany, and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German, and French SMEs
• Over 2 million members: 900,000 UK and 1,100,000 in India, growing rapidly
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg

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About the Role:

As our CRM Manager for Wealth, you’ll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation, and automation.

You’ll own the campaign delivery planning process to enable delivery of a first-class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints with the end goal to engage, nudge, and nurture our members’ investment portfolio.

You’ll have an established track record for testing and growing KPIs. We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback and encouraging action over deliberation.

Some of the things you’ll be doing:

• Mapping the campaign strategy across multiple Tide Payment products
• Monitoring, reporting, and presenting on Tide Wealth KPIs and campaign performance to THE Dept and immediate stakeholders
• Building, executing, and optimising campaign workflows
• Defining a full testing and personalisation roadmap for your area that’s aligned with the product team
• Supporting wider team forecasting
• Managing stakeholder relationships across the product team to ensure a fully aligned roadplan

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What We Are Looking For:

• You have a passion for marketing in a scale-up environment and have 3-5 years of relevant experience
• You’ve got a great hands-on skill set for automation and personalisation across multiple platforms
• You’ve previously worked in a high-performing team
• You’ve a proven track record of utilising best practice targeting, automation, and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base
• You love data and are happy to monitor, analyse, and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives
• You have strong communication skills – you can build campaigns and relationships, coach and inspire technical and non-technical colleagues across all levels of the business, and are able to pitch the message clearly and differently to all
• You are well-organised with a passion for speed and efficiency
• You love to take the initiative and are comfortable taking measured risks
• You love a big challenge—especially for your targets
• You use data and evidence above your opinion
• You are able to adapt quickly and efficiently to changing priorities while supporting your own team and the wider team… you are happy to work as part of “One Team” at Tide
• You can pre-empt issues and minimise issues as well as clarify ambiguity to enable your team to work effectively
• You can place trust in others to deliver while maintaining focus to ensure the detail is delivered for our members
• Experience of investments is beneficial but not essential
• Experience using Salesforce Marketing Cloud platform is beneficial but not essential
• Experience using the Looker reporting suite is beneficial but not essential

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What You’ll Get in Return:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Mental well-being platform
• WFH equipment allowance
• Flexible working from home
• Sabbatical leave
• Share options

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Tidean Ways of Working

At Tide