Content Strategy Lead

• As Lead Content Strategy, you own the end-to-end strategy behind how we communicate and engage with our accommodation partners: from the narratives we build to the way they land across our self-serve digital channels.
• You connect what Booking.com needs commercially with what our partners actually need to operate and grow on the platform, and you translate that into content strategies that drive real behaviour change: more product adoption, stronger partner satisfaction, fewer support contacts
• This is a role for someone who strategically thinks in systems, not just digital campaigns. You’ll set direction, define what we say and why, secure stakeholder buy-in and make sure our content has a measurable impact across the full partner journey — tailored to where a partner is, what they need, and how they engage with us.
• And you’ll help shape how we do that in an AI-first way — using data, personalised insights, and AI tooling to understand different partner audiences at scale and build strategies that are both more relevant and more impactful
• Scope: Own the overarching content strategy and definition of partner facing narratives resulting in partner centric content experiences that drive partner satisfaction and product adoption and decrease our support tickets
• Performance / impact: Own the performance targets focused on the engagement and impact KPI’s for the Digital Partner content team and provide insights and actions on the annual business targets
• Lead Innovation: Integrate AI-powered approaches into content strategy development and execution. Use AI and data to gain deep partner insights, identify pain points, and create personalized narratives for every stage of the partner journey. Accelerate hypothesis cycles and testing to refine strategies continuously. Beyond just adopting tools, you will define AI-augmented, insight-driven strategy in practice while building team capabilities. This requires a hands-on, test-and-learn mindset with the ambition to scale success
• Backlog Management: Manage and prioritize a backlog of hypotheses and projects based on their business impact and the impact on the partners, ensuring timely delivery and efficient allocation of resources
• Project Management: Lead complex projects, ensuring alignment with stakeholder goals and partner needs while managing dependencies and barriers. This involves fostering collaboration and alignment across teams, communicating outcomes and learnings to stakeholders, and validating, monitoring project results to drive continuous improvement
• Collaboration: Effectively achieve your impact drivers within the scope of responsibility by fostering enhanced stakeholder collaboration. This involves actively engaging with and gaining the support of key stakeholders,, ensuring their alignment with performance indicators and goals to drive meaningful outcomes
• Analytics: Conduct (basic) analysis of performance, commercial and market data to derive commercial insights and define hypotheses
• Authority: Be seen as an authority in your craft by sharing knowledge and insights, thereby making your impact visible and positioning oneself as an expert within the business. This involves guiding, consulting, educating, and supporting team members within and outside the department
• Voice of the Partner: Serve as the voice of partners within the organization, advocating for their needs and perspectives

Benefits

• Health insurance
• Free access to Headspace for you and your loved ones
• Global Employee Assistance Program
• Meditation and Breastfeeding rooms at the office
• Booking Cares - 2 days per year to volunteer and learn
• Life insurance
• Disability insurance
• Pension plan
• Annual paid time off
• Parental leave - 22 weeks
• Grandparent leave - 10 days
• Care leave - 10 days
• Bereavement leave - up to 4 weeks
• Anniversary leave
• Working from Home Furniture and Ergonomic Support
• Working from Abroad - up to 20 days per year
• Discounts & Wallet credits to spend on our products
• Upgrade to Booking.com Genius Level 3
• Friends & Family Booking.com discount vouchers
• Free access to online learning platforms
• Development and mentorship programs to support career growth
• Access to trainings and workshops
• Team development opportunities
• Local discount programs
• Game rooms in offices
• On-site meals, coffee and snacks including vegan options- 5+ years of work experience in Marketing, Digital Marketing or Content Marketing in a complex matrix organization
• Business acumen to quickly understand Booking’s objectives, and key results, partner and consumer perspectives as well as the way all parts of the company work together to realize our ambitions
• Data literacy and the ability to use data to build actionable insights
• Strong and high energy team player with a high degree of flexibility and positive communication that motivates and influences achievement of team objectives
• Expertise in leveraging GenAI and data analytics to derive partner insights, setting strategic direction and execute iterative, test-and-learn content strategies at scale
• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks
• Ability to work in a fast-paced environment that changes rapidly
• Experience working in a sizable marketing environment, preferably in a multinational B-to-B context, marketplace or platform
• Strong and resilient team player with a high degree of flexibility, problem-solving and positive communication that motivates and influences the achievement of team objectives
• Creative thinker with excellent analytical skills and learning mindset
• Proven track record of using customer insights (in our case partner insights) to understand our partners
• Self-starter with the ability to collaborate across teams and parts of the organisation to deliver results